Would it be meaningful for you to talk to all of your customers — without actually having to call th

Shopify Discussion
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Topic summary

An AI-powered calling tool is being developed to conduct human-sounding phone conversations with customers at scale. The system would gather feedback on key issues like shopping experience, cart abandonment reasons, and potential return drivers.

Core functionality:

  • Automated calls asking targeted questions (e.g., “What stopped you from completing your order?”)
  • Responses compiled into an interactive dashboard showing trends, quotes, and actionable suggestions
  • Positioned as an alternative to traditional email surveys and forms

Community feedback:

  • Seen as particularly valuable for understanding cart abandonment patterns
  • Potential concerns around whether customers will perceive calls as natural versus robotic
  • Technical suggestions include integrating with Twilio Voice or call forwarding services for initial validation
  • Recommended starting with manual testing using abandoned checkout data exports before scaling

Current status: Early testing phase, seeking validation from Shopify store owners on whether this approach would be useful for their businesses.

Summarized with AI on October 26. AI used: claude-sonnet-4-5-20250929.
1

would love to hear your genuine thoughts :backhand_index_pointing_down:t2: :backhand_index_pointing_down:t2:

I’m working on something that lets you do just that.

It’s an AI tool that sounds completely human and can call your customers at scale — asking them simple but important questions:

– How was their experience?

– Why didn’t they complete checkout?

– What would bring them back?

For example:

AI asks: “Was there anything that stopped you from completing your order?”

Customer replies: “Honestly, I couldn’t find your return policy, so I didn’t feel comfortable buying.”

That kind of insight goes straight into your interactive dashboard, where you can start seeing trends, real quotes, and smart suggestions — all without sending a single email or form.

I’m in early testing right now — would something like this help your Shopify store?

2

Hi @ItamarStollman

This sounds like a great idea, especially for post-abandonment learnings. One workaround for you to start validating it now is to connect it to call forwarding services or integrate it with tools such as Twilio Voice.” You can also manually run calls based on abandoned checkout data exports to simulate scale as you perfect the AI scripts and ascertain the quality of the response.

3

This sounds really interesting and a fresh approach compared to traditional feedback forms or emails. Getting real spoken feedback could help uncover issues that regular surveys miss. For stores with a high cart abandonment rate, this kind of insight would be valuable.

Personally, I would love to see how customers respond to an AI call and whether they feel comfortable with it. If it feels natural and not robotic, I can see this being a great tool for improving checkout experience and customer trust. Definitely worth testing, especially for stores struggling with conversions.