Would Love Your Feedback on My Store!

Store Feedback
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Topic summary

Core issue: A 2‑month‑old Shopify fashion store reports zero sales and requests honest feedback on design, trust, pricing, and marketing.

Perception/branding:

  • “Old Money” visuals and vague copy (“Elevated Essentials”) make it feel like a dropshipping template; empty review stars signal “no buyers yet.”
  • Hero image appears AI‑generated and doesn’t showcase real products; lack of About/Contact, reviews, and trust signals undermines legitimacy.

SEO/traffic and conversion:

  • SEO is poorly implemented (titles, meta, descriptions, alt text), limiting organic discovery.
  • Add‑to‑cart redirects to a separate page, disrupting shopping and hurting conversions; ads may be driving low‑intent traffic.

UX/UI specifics:

  • Oversized header, basic font, no geo‑currency; missing dropdowns; CTA and headline not above the fold.
  • Inconsistent product imagery/cropping; small/illegible titles; consider moving image carousel thumbnails to the side.

Recommended fixes:

  • Replace hero with real product/on‑body shots; standardize imagery; make copy specific (materials, origin, value).
  • Hide review widget until reviews; add social proof (UGC = user‑generated content, Trustpilot), active social links, trust badges, clear policies.
  • Improve SEO end‑to‑end; use a drawer/slider cart with free‑shipping progress and cross‑sells; add incentives (first‑order discount, bundles).
  • Refine navigation/header, feature gender‑relevant collections, auto‑detect currency.

Notes: One suggested “inspiration” site was flagged by another user for scam reports. Status: Open; actionable steps outlined, no resolution yet.

Summarized with AI on December 10. AI used: gpt-5.
1

I’ve been running my Shopify store for about 2 months now, but I haven’t been able to generate any sales. I’ve tried improving the design, descriptions, and marketing, but I’m still not seeing results.

I would really appreciate it if anyone here could take a look at my store and share honest feedback, what looks good, what looks off, what I should fix, and what might be stopping customers from buying.

Any insights on product pages, branding, pricing, or marketing strategy would help a lot.

Website: https://henwyn.com/

1 Like
2

The “Old Money” aesthetic (vintage cars, mansions) combined with vague copy (“Elevated Essentials”) makes the site feel like a template or a dropshipping store rather than a legitimate brand. In 2025, customers have “Dropship Radar” - if a store looks too perfect but lacks soul, they don’t buy.

The “Zero Star” Negative Proof On your product pages, you are displaying empty review stars with the text “Be the first to write a review”. it tells visitors, “Nobody else has bought this, so you will be the guinea pig.” Only show the widget once you have 5+ reviews.

Your homepage hero (the vintage car and mansion) looks like a Pinterest mood board, not your actual inventory. Customers buy products, not vibes. Swap this for a high-quality close-up of the fabric texture or a real person wearing the item in a realistic setting. You need to prove the inventory is real and in your hands.

The “Generic” Copy Trap Phrases like “Elevated Essentials” and “Refined Elegance” sound nice but mean nothing to a buyer. Be specific to build authority. say “Premium Cotton Essentials | Designed in [City].” Specificity builds trust; generic “luxury” copy erodes it.

Hope this helps you break the dry spell.

3

Hey @kaelvik

Your SEO isn’t done properly. That’s a major issue because organic search should be driving at least some traffic to a fashion store. Optimize your product titles, descriptions, meta tags, alt text, everything. People searching “men’s casual jacket” or “women’s accessories” need to find you. Without proper SEO, you’re invisible to people actively looking for what you sell.

Your cart is redirecting people to a separate page when they add something. That’s killing conversions. Someone’s browsing your men’s and women’s fashion and accessories, finds something they like, adds it, and suddenly they’re somewhere else. Most people abandon right there because you’ve disrupted their flow.

Switch to a slider cart that opens on the same page. Fashion shoppers often buy multiple items, building outfits or grabbing accessories to match. Keep them engaged and make adding more feel natural instead of jarring.

Add a progress bar showing how close they are to free shipping or a discount. When someone sees they’re forty dollars from free shipping, they’ll add another piece to hit it. Fashion items usually have price points where people are right on that edge. Without the visual indicator, they don’t realize the opportunity exists.

Show complementary products in that cart. Someone adds a jacket, show them pants or accessories that coordinate. Someone grabs a women’s accessory, suggest clothing that pairs with it. Help them build complete outfits right there without navigating away.

Don’t install separate apps for cart features. You’re already two months in with no revenue. Something like iCart handles all your cart customization in one place, keeps costs down while you’re trying to get profitable.

Fix the SEO immediately and switch to a slider cart. Those two things alone will make a noticeable difference in your traffic and conversions.

4

Hi @kaelvik

Welcome to the community.

And the first advice is to use a search here, try “store feedback” and “no sales”. As that would return a lot of the same topics with the same tips and advice, you can apply to your store.

But in short, your store is very basic. You did some improvements on the old default Dawn theme, but not enough. And dropshipping is hard as there are literally hundreds of stores with the same products. And I do not see anything unique about your store. No personal touch, no contact information, no about us, a lot of AI-generated images that are not that good. No trust signals to customers, no reviews. So even if you had some great marketing, it would not help much.

So again, search the community, see what other people tried.

Good luck.

5

Hey @kaelvik, Thanks for posting this to Shopify community. I just take a look to your store and some room for improvement from the POV of SEO, current layout, conversion blocks and responsiveness.

Before, moving further I want to realize something that customers only willing to make purchase, when they 100% realize that the current Shopping site is legit. This is only possible when you put all the strategies into your site, to win the customers.

Here are the some important sign of any site, where customer feel secure while purchasing the item from your store.

  • Using all Social Media links: Adding all the social media links on your site, is one of the proven way, where customer feel secure. Linking the social media is not enough. It’s also important that you are active on social media, you must posting on daily based related to your products.
  • Adding the UGC videos: Not just small businesses, but large businesses invest a lot to collect the UGC videos. Because UGC videos are the main source of winning the trust of the customer.
  • Link trust-pilot with positive reviews: Trustpilot, opens the door for the sale, only if you have multiple positive reviews and customers love your products.

For more information please take a look to these shopify sites that shared below, so that get inspired from these. And make sure try to adapt them like there.

The above sites, having the same product categories like yours. And all of them having the best converting layout.

7

Hey @kaelvik! After looking at your store, the issue isn’t your effort — it’s that your store still doesn’t communicate trust, clarity, or a strong reason to buy, which are the three things that matter most for conversion. Here’s what’s holding you back and what to fix:

  • The homepage doesn’t clearly explain what your brand sells or why it’s unique.
  • Very few trust signals — no reviews, no social proof, and policies aren’t highlighted enough.
  • Product descriptions are too simple and don’t show benefits or reasons to buy.
  • Product images feel inconsistent and don’t tell a strong visual story.
  • No urgency or incentives (first-order discount, free shipping threshold, bundles).
  • Ads may be bringing low-intent traffic.

Quick fixes:
Add reviews + trust badges, improve descriptions, show your value clearly on the homepage, update product images for consistency, and add a simple incentive to buy.

Your store has potential — it just needs stronger messaging and trust-building elements to convert visitors. :blush:

8

I hope you’re not actually vouching for those sites…. Molly and moon’s Facebook has all negative reviews with several people calling them an outright scam.

9

Hey @kaelvik,

Congrats on starting your own store! I looked over the website, and overall, it looks great. Since your store is very new, it will take some time to get reviews, build trust, and grow your social media presence. I also feel like the picture on the home page looks a bit too AI-generated, which might push potential customers away.

10

Congratulations on launching your store! I’m sorry if I sound cold, but I prefer to provide clinical feedback and straight to the point :slight_smile:

Header:

- The header is way larger than it should be.

- The font looks basic.

- It’s showing $CAD, but I’m not in Canada. Make it detect and change the currency.

- When I hover “products” or “Men,” a dropdown would be nice, showing the items or collections.

- “Contact us” should be sent to the footer.

- The logo looks good!

Hero Section:

- Your image is clearly AI-made and really dark.

- Your title, subheading, and CTA are not showing above the fold! I shouldn’t need to scroll down to see what you sell.

Featured Collection:

- I would start with Men or Women first, as a man, I have no interest in seeing women’s featured pieces. Make that the first category you select.

- The models look good, but I think the angle of the shoot should be the same on all first photos. You have a lady picture cutting her forehead in the middle (doesn’t fit in the picture), then the male models look more standardised, and then you have a female body model showing just the clothing?

- The titles of the items are almost illegible - small and condensed, with a different font.

Product Page:

- Maybe change the carousel under the main photo to the side so I don’t need to scroll down to see other pictures.

Let me know what you think, hope it helps and you don’t hate me for roasting your store haha

11

I had a look and here’s my honest take.

Right now everything is sold individually, so customers don’t really feel like they’re getting a strong deal. You could improve this by creating sets instead of single products. For example, bundle a main item with small accessories, or add a free or discounted gift when someone buys a core product. That way it feels like a complete set, not just one item.

You can also frame it as a clear offer, like “buy this, get this included” or “starter set” or “gift set”. That kind of structure helps customers understand the value instantly and makes the price feel more justified.

Overall, the store looks clean, but what’s missing is a sense of incentive. Bundles, small bonuses, or accessory add ons can make the offer feel more attractive and give people a reason to buy now instead of later.