Hey @crescenthu
Hold off on running more ads right now. You’ve got a conversion problem, not a traffic problem. You brought in 600 visits and got 30-40 add-to-carts, which means people are interested in your products. But none of them made it to checkout. That’s a massive red flag that something is breaking down in your cart experience, and throwing more money at ads isn’t going to fix it. You’ll just be paying to send more people to a store that’s not converting.
First thing, you’re selling perfumes. That’s an emotional purchase. People aren’t just buying a bottle of fragrance, they’re buying confidence, memories, an identity. Your store needs to communicate that feeling.
The bigger issue is what’s happening in your cart. You added a drawer cart, which is good, but you’re not using it to push people toward checkout. When someone adds a perfume to their cart, that drawer opens up and then what? You need to give them a reason to either add more or complete the purchase right then.
A progress bar showing how close they are to free shipping or a discount threshold makes a huge difference. When someone sees they’re ten or fifteen dollars away from hitting that goal, they’ll add another item. Without it, they don’t even know the incentive exists.
You should also be showing complementary products right there in the cart. Someone adds a men’s cologne, show them a travel size or a different scent in the same line. Someone grabs a women’s perfume, suggest a matching body lotion or a sampler set.
These are natural pairings that increase your average order value and make the shopping experience feel more complete. Right now you’re leaving that money on the table because people don’t see what else you have that works with what they just added.
Here’s something that’ll save you from making an expensive mistake. Don’t start installing separate apps for progress bars, upsells, product recommendations, and all the other cart features you need. That’s how you end up with five or six monthly subscriptions eating into your margins before you’ve even figured out your profitable customer acquisition cost.
Get something like iCart that bundles all that functionality in one place. It’s cheaper, keeps your site fast, and you’re managing everything from one dashboard instead of jumping around between different tools.
Fix these conversion issues first, then go back to ads. You’ve already proven people will click and add to cart. Now you need to figure out why they’re not buying, and it’s almost certainly something happening in that cart-to-checkout flow.
Get that sorted and your ad spend will actually turn into revenue instead of just expensive data.
