Hey @dimaexport14
Over 20,000 sessions in the past several months with zero sales is not a traffic problem, it’s a serious conversion problem. Something is fundamentally broken on your store, and I found some of it immediately when I looked around.
Your cart page is showing some example page content. That’s a massive red flag. If someone actually adds a product and goes to cart, they’re seeing example products on a cart page. That alone could be killing every single potential sale you might have had. Why is that still there after a year of being live? That needs to be fixed immediately because nobody is going to complete a purchase when your cart looks broken or unfinished.
Even worse, when I clicked on “All Products” from your menu, I got a message saying “No products found” with a prompt to use fewer filters or remove all. That means your main product page isn’t even loading your catalog properly.
How is anyone supposed to buy from you if they can’t see what you’re selling? This is a critical technical issue that’s probably costing you the vast majority of your potential sales. People land on your site, try to browse your products, see nothing, and leave.
You need to fix these technical problems before you worry about anything else. Your store is literally not functioning the way it should, and no amount of UI improvements or payment options is going to matter if people can’t see your products or access their cart properly.
Once you’ve fixed those basics, let’s talk about what else is wrong. You’re selling vitamins and supplements, personal care products like cleansers and moisturizers, face creams, and mom and baby products. That’s a lot of different categories, and you need to communicate why someone should buy these products from you instead of going to a pharmacy or a bigger online retailer.
What makes your selection special? Are you curating the best products? Offering better prices? Focusing on natural or organic options? Right now there’s no clear value proposition, so even if people could see your products, they’d have no compelling reason to choose you.
Your cart experience is also hurting you, assuming people could even get to it. When someone adds a product to their cart, you’re redirecting them to a separate cart page. That breaks the shopping flow completely.
They were browsing your vitamins or skincare products, found something they liked, and then you pull them out of that experience and send them somewhere else. A lot of people will abandon at that point just because the friction is too high.
You need to implement a slider cart that opens right on the same page without disrupting their browsing. This keeps people engaged and makes it natural to keep shopping. Once you have that set up, add a progress bar showing how close they are to free shipping or hitting a discount threshold.
When someone sees they’re twenty or thirty dollars away from unlocking free shipping, they’ll add another product. With vitamins and personal care items, people often need multiple things anyway, so give them that visual incentive to increase their order.
Use that cart space to show complementary products. Someone adds a vitamin supplement, show them other supplements that work well together or personal care items. Someone grabs a cleanser, suggest a moisturizer that pairs with it.
Someone buying mom and baby products probably needs several items, so make it easy for them to see what else you have without having to navigate away. These are natural cross-sells that actually help the customer while increasing your average order value.
Here’s my advice on apps since you’re clearly struggling to make this profitable. Don’t install separate apps for every cart feature you want. One for the slider cart, another for upsells, another for progress bars, another for product recommendations. That approach will drain whatever budget you have left.
Look into something like iCart that handles all your cart customization in one place. It’s more cost-effective and keeps your site running smoothly without multiple subscriptions eating into your nonexistent margins.
