Hi everyone,
I was wondering if someone can help troubleshoot and issue. I recently posted ad on Facebook that received 25 clicks on the Facebook analytics; however, on Shopify analystics it shows 0 visitors.
Has anyone had this issue before / is there a way to troubleshoot this ?
Thanks,
Bersch
Edit: I did test it and went to my homepage and that registered as a vistor… It’s jut the Facebook ad vistors are registering?
Hello, I think the solutions to your issue should be treated in two parts. Firstly, you would need to target those ads at people who are very much interested in what you are offering. If not, it won’t matter how good or bad your ad or store design is.
The second part is that you need to ensure that whenever people do eventually visit your store after all this wait, that it will impress them and there are a few things you can do to ensure that-
Use a sticky header. This is the first thing a customer will come in contact with when they visit your store and it’s best it is designed well, both for attractiveness and to also ensure that customers can scroll through your page at will and still have access to the menu bar and search button.
Make sure there are customer reviews or testimonials or at least create a section for them so customers can drop some after patronizing your store.
Put an add to cart button on each product page. This would help to motivate customers who eventually find your store to add products to their cart which in turn can help boost your conversion rate. You can download the add to cart button app here https://apps.shopify.com/add-to-cart
I wish you and your business the best of luck!
I believe you’ve misunderstood. The ads were clicked but my Shopify store shows 0 visitors. So if the customer clicked the ad, those customers should register as visited customers in store.
Bersch
The fundamental question is whether your ad is targeted at the right target group?
Appreciate your reply. However, may I ask you: If an ad is registered as clicked on Facebook, shouldn’t the customer show up in the analytics on Shopify?
Now, OK 1 click is 1 click. But what if there 25+ clicks and no register on Shopify?
Hello, I was wondering if you solved this problem or not since I have it myself, I see that you only got re tard ed replies 
Hey Jonathan,
you said you had that problem yourself. Were you able to find a solution to it? I currently have this problem myself and I don’t know why all the traffic I buy from Facebook will vanish or at least won’t show in the Shopify stats. I really appreciate a hint to where I might look at to solve it as soon as possible.
Hey, I wanted to bump up the issue to see if anyone has an answer. I’ve been stuck for a month, shopify customer support, meta and tik tok ads support all don’t know what happened and they blame the issue on “a difference in definitions”. But, the truth is that meta ads and tik tok ads say My ads get hunderds of clicks, about 1/3 of them converts to landing page views, but shopify only said I had a few website visitors. For instance, yesterday, tik tok ads said I had 123 clicks, 47 landing page views and shopify registered only 5 customers from tik tok ads on my webiste. The issue appeared when I did major changes to my theme as I re-structued by business. But, I changed meta and tik tok pixels, I even bought a different shopify account and started from scratch using a different theme but nothing worked. I even tried linking an almost empty dawn theme to see if the issue might be website loading speed (that page had 1.2sec mobile loading speed), but the results were the same… Did anyone ever fix that issue that they encountered?
This often occurs when Facebook ads open a broken or redirected url with tracking parameters omitted or with a different domain. Check for typos or redirects on the landing page URL in your ad. Use your main Shopify domain in the ad, not shop.app links. Incognito test clicks to verify u/analytics tracking.