Hello everyone, I need your help.
I recently launched an ad campaign on Facebook Ads to promote my Shopify store.
The problem is this: I had a great CTR of 7.44% on one of my ads, which represents about 4000 clicks.
However, I’m getting almost no traffic to my site according to Shopify’s data analysis (no visits, no add to cart…). I did put my website link on the ads, so that every click redirects to my store. Only the visits I make myself and the bot are counted.
So I don’t understand this inconsistency between Facebook and Shopify. Given the 4,000 clicks in three days of campaigning, I should have a number of visits close to 4,000, shouldn’t I? Knowing that I have installed my facebook pixel and that my site speed is correct.
Thanks in advance for your help.