I think the biggest thing with AI tools is figuring out whether they’re actually removing work or just giving you another dashboard to check. I’ve tried a few for different parts of the store and the ones that stick are usually the ones that take something I was already doing every week and make it faster.
For Shopify specifically, I’d probably start with the stuff that’s repetitive and easy to measure. Product descriptions, reporting, customer questions, basic analysis, SEO checks, that kind of thing. I use SiteGuru for the SEO side because it saves me from manually checking the same technical issues over and over, but I still want to review anything before it changes the store.
I also agree with the point about looking at the 2 and 3 star reviews. That’s usually where you find out whether an app actually works well once you get past the demo. The AI itself is becoming less interesting to me than how well it fits into the existing workflow.
The question I keep coming back to is pretty simple: how many hours does this actually save me each month? If I can’t answer that, I probably don’t need another AI tool.