Abandoned cart/checkout emails using Shopify Email App

Shopify Apps

Topic summary

A user is trying to send abandoned cart emails to all customers, not just those subscribed to marketing emails, using the Shopify Email App. Despite Shopify documentation stating the “To:” field can be edited to select “All customers,” the field appears locked with a message indicating emails only go to subscribed customers.

Key suggestions offered:

  • Use Shopify Flow instead of the Email App for more flexibility
  • Create a custom marketing automation rather than using a template, which may unlock the “To:” field options
  • Try clicking the “Edit” button in the top right corner to modify the locked field

Current status: The issue remains unresolved. The core question is whether abandoned cart emails through Shopify Email can bypass marketing subscription requirements, though these may still be considered unsolicited emails subject to the same restrictions.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
1

Can I only send abandoned cart/checkout emails to customers who have agreed to marketing emails?

I want to send the reminders to all customers.

Shopify documentation (https://help.shopify.com/en/manual/promoting-marketing/create-marketing/migrate-abandoned-checkout) says:

“By default, the abandoned checkout automation is only sent to customers that are subscribed to email marketing. To send the email to all customers, you can edit the To: field of the email and select All customers.”

My “To:” field is not editable. It shows this message over lock icon:

“Shopify Email will only send to customers subscribed to email marketing.”

email-cart-abandoned.png
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2

Hi Alan,

Consider using Shopify Flow instead of Email App.

Refer to this doc, it would helps to fit your needs.

Regards,

3

Thanks @vixnguyen .

I am using a workflow for an abandoned cart, the email app is used in the final step to create the email. Just wondering if it is possible to send the mail to all customers and not just the subscribed with this method?

4

Hi,

It’s mentioned very clear in the link I attached in my comment

By default, the abandoned checkout automation is only sent to customers that are subscribed to email marketing. To send the email to all customers, you can edit the To: field of the email and select All customers.

So don’t worry, you can make it work as your expectation.

5

Exactly, I quoted this in my original message, but the “To:” field is not editable.

The Shopify Email app doesn’t allow the sending of messages to unsubscribed customers. I thought maybe a checkout abandonment email would be an exception to this, but I suppose it is still an unsolicited email.

6

Hi Alan,

Are you creating the flow from a template or making it as a custom marketing automation?

In your case, you should choose the 2nd one, so that you can achieve your goal.

Regards,

Screenshot 2023-07-06 at 19.01.20.png
Screenshot 2023-07-06 at 19.01.20.png2222×726 59.2 KB

7

Hi @Alan15 although I can’t help this time around with your abandoned cart issue, you might want to read this - how we can avoid most instances completely.

https://delloop.com/reducing-abandoned-carts-the-power-of-communication-and-customer-engagement/

I hope it helps - a bit :slightly_smiling_face:

8

oon the page you see the blocked lock icon, click on top right hand side “edit” button. and change and save.