Hi, just looking for some guidance on an error I keep receiving regarding my shopify flow automation regarding abandoned checkouts. It keeps getting to the last step and displaying this error which i am not sure how to interpret. Any help would be appreciated, thankyou
“{“status”:400,“response_body”:”{"message":"Flow action received with invalid properties. Customer does not accept marketing for customer id=6767858811195"}“,“verb”:“POST”,“url”:“https://email.shopifyapps.com/flow/action”,“request_body”:”{"properties":{"delivery_target_id":"gid:\/\/shopify\/Customer\/6767858811195","marketing_activity_id":"gid:\/\/shopify\/MarketingActivity\/153049268539","abandonment_id":"gid:\/\/shopify\/Abandonment\/468455948603"},"shopify_domain":"tig-tickets.myshopify.com","action_definition_id":"Shopify Email Automation Flow Action","shop_id":-1,"action_run_id":"43cd65fcaf54732372665c8d558b56ac8b15a41f"}“}”
Yes, the customers must be opted in to marketing emails for that message to send. The check for whether they have opted in is included in the templates provided for abandonment automations, so if you want to avoid the error, you can add the check back in.
Is there a way to send the email even if they are not opted in? Otherwise it sort of defeats the purpose of abandoned cart email as most who have abandoned carts will not have opted in.
For Abandoned Checkout, you are able to change the settings in the email editor through the step in the marketing automation workflow (click on the Send marketing email action, then click View email, and Edit the To: line).
For the other emails, including Abandoned Cart (different then checkout), these are considered marketing emails, and therefore require marketing consent for privacy/legal reasons.
Oh well! Thanks for the tip! Also, is it me or I can’t find the Send a cart recovery email button from the Orders / Abandoned checkouts / #xxxxxxxx page?
Same here. Which is strange because as far as i know Abandoned Checkout emails are not considered Marketing Emails but Transactional Emails (at least in Europe under GDPR/ePrivacy Directive). So it should be absolutely fine to send them.
I am guessing this is also why it was possible in the old way (Settings > Notifications) before this function was move to Marketing > Automations.
@TJ_F@paul_n Is there no way around this as it is hurting businesses now? Or am I missing something in my reasoning?
For Abandoned Checkout, you can change this setting, as I mentioned in my reply above.
For Abandoned Checkout, you are able to change the settings in the email editor through the step in the marketing automation workflow (click on the Send marketing email action, then click View email, and Edit the To: line).
For the other emails, including Abandoned Cart (different then checkout), these are considered marketing emails, and therefore require marketing consent for privacy/legal reasons.
Your screenshot shows an Abandoned Cart template. This only works for the Abandoned Checkout template.
Abandoned Cart is not the same as Abandoned Checkout…Cart is what is created before a customer gets to the Checkout, and requires marketing consent to send.
