Algorithm changes & AI search optimization

Ask Me Anything Q&A 2H Media AMA
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Seems like things are changing very fast right now. Can you speak about generally about algorithm changes and AI search optimization? Also there seems to have been a switch lately too about including your company name in your SEO Title. What’s best to do: Include company or not?

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You should absolutely include your company name in your titles, especially in your Google Business Profile and photo descriptions. It helps link your brand to your products. Regarding algorithm changes: they happen fast, and most agencies don’t have “insider” info. Instead of chasing every update, focus on your customers. Understand their trends and needs. SEO is retroactive; if you have a strong relationship with your audience and provide good content, you will weather algorithm changes much better than those trying to “hack” the system.

For our full response, see our stream recording on YouTube. We start answering your question around 00:48:00:00.

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Thank you, Aron! That sounds like solid real advice to weather potential SEO storms!

Thanks again,Loren