Fashion luxury brand here with a Shopify store for a couple of years now.
Need some basic information on where to start optimising my store for traffic and sales
Start by setting up Google properties to gather data. For a fashion luxury brand, the visual presentation and design of your store need to be high to compete with established brands. Analyse what has worked for you in the past and focus on those successful strategies. Understand what specific terms your customers are searching for and what makes your brand a luxury brand. Focus on the core value proposition of your products. For our full response, check out the recording of the stream. We answer your question at around 01;30;58:
