Best server-side tracking

Shopify Apps
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Topic summary

Request for a reliable Shopify app to handle server-side tracking for Google Ads after multiple tools failed to meet expectations. Server-side tracking routes conversion/events from the server (not the browser) to improve reliability for ad platforms.

One reply recommends the following Shopify-friendly options (without comparisons or evidence):

  • TagFly
  • Cs: Server Side Tracking (GTM) by Conversios
  • Google Ads Tracking & GTM

No implementation details, feature breakdowns, or results were provided. The recommendation asserts these align with the request but lacks validation from the original poster.

Outcome: No confirmed solution or consensus; the thread remains open with unanswered questions about effectiveness, accuracy gains, setup complexity, and costs. No attachments or code are central to understanding the discussion.

Summarized with AI on December 20. AI used: gpt-5.
1

Need advice on a good app for server-side tracking for Google Ads. Have tried several different ones and they don’t deliver what they promise.

3

Thanks for the answer, what about Stape?

4

Yes, you’re right.

The Stape is also of the Best Conversion Tracking app.

5

I am testing stape now, tested a couple of free server-side tracking apps… they did not work at all.

6

i would also recommend trying nabu for google ads pixel.

offers a free plan, 1-click pixel installation (without any coding experience required), and detailed event tracking, amongst other features.

7

There are several apps and scripts that track on the server side.

In addition to the apps suggested here, I can also recommend tracking scripts. One low-budget option is Shoplytics, which some of my customers use.

8

What about Server GTM Hosting on own domain, some states this as very important