I have tried so many different ad programs, with very little conversions. I saw that someone else mentioned about bots and I highly agree with them that this is real. I have had 300 visits to my store page in a day but 2 sales, sometime none. I have read that the theme or ease of going through the pages can be an issue of keeping customers engaged and on the page and than completing a sale. I don’t believe that is an issue. I believe that there is a lot of bots on these paid advertising platforms that get you excited for new customers. I have had a ton of Canada, India, Middle East visitors to site. But none have ever purchased. What are your thoughts on paid ads that are sending a lot of traffic but seem to be bots or fake accounts?
It’s important to keep the numbers in perspective. This Shopify blog post has some really interesting stats on conversion:
https://www.shopify.com/ca/blog/ecommerce-conversion-rate
Here is one of the most important parts: “…the average conversion rate for Shopify stores is 1.4%. If you are above 3.2%, you have a very good ecommerce conversion rate—in the top 20% of all Shopify stores…”
300 visitors and 2 conversions puts you substantially below the average conversion rate (your rate is ~0.67% based on the 2 in 300 number). However, that is not so substantially off to me as to imply that something fishy is going on with your traffic. If your store has never been optimized by an expert, those numbers don’t shock me. I have seen Shopify stores with similarly low conversion rates many times.
It is certainly possible that bots are visiting your website but it is almost certainly not to get you excited about your ads.
When I have seen low conversion rates in the past, it has almost always been one of 3 things:
- An unoptimized website
- An unappealing product offer
- Complicated or high shipping costs
If you truly believe that the site is not the problem, and the problem is bots on the ads platforms, your best bet is to avoid using the platforms you believe are compromised.
Additionally, using an analytics tool such as Google Analytics can give you much clearer insights into where your traffic is coming from. If you see traffic come from weird countries, that you aren’t advertising it, that’s probably spam.