Hey, I’m new to Shopify and have made my own website where I sell my own e-books, would anyone check out the website and let me know if it looks alright?
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Hi
Your website looks less attractive but since you just start I will say you did a good job but the store need to be handle by an expert in customization. if I may ask which theme are you using? I will recommend you try website audit because website audit let you know where stores are lacking and it will set you apart from your competitors.
I hope it helps
Hi @Erlend12 ,
Welcome to the Shopify community. This is PageFly - Free Landing Page Builder. I have just had a look at your store. Your store is pretty. I have just some small things I’d suggest for your Homepage for a better chance of gaining sales. May it help!
1. Add a favicon to your store
Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.
2. Have an announcement bar
Basically, the announcement bar will announce information about shipping and discount or any promotion campaign of a store.
3. Make a sticky header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
If your page is long, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.
4. Add more content on your homepage
4.1 Improve your hero banner
The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let’s get consumers to know exactly what you’re having in 5 seconds first. Your current images are pretty but I think we can improve it more, it doesn’t show the attractive products you have.
4.2 Have a CTA button on the banner/ slideshow
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.
4.3 Add a section about your brand story
A brand story helps customers understand more about your business and also helps your store look more professional.
4.4 Add testimonial - customer reviews
- Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos.
- Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product reviews to the page in easy ways
Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.
I found an article for you about third-party apps that are 07 Tools to Boost Your Conversion Rates and the best reviews app for your store.
To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage. There are many useful templates here, they may fit your store.
Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. Let me know if you have any questions. I recommend you take a look at a page builder app to build pages faster.
Good luck and have a nice day! Cheers!
I have tried some marketing for the website like Facebook and Tiktok, but I don’t think my ads are very attractive. I have little editing skills and also a low budget. Any ideas?