Confusion regarding Google Merchant Center and Double Serving

Shopify Apps
1

Hi,

I run 2 types of ads through google which are : Google Smart Campaign ads, and Google Merchant Center Shopping ads(paid and free). Both are linked to 2 different gmails (mistake and did not think when I did this). Does this count as double serving? And is there any consequence to this? If there is what should my plan be?

Thanks in advance for any help provided

2

Google Merchant Center is the data processing platform.

Google Ads is the platform where you setup your campaigns.

Make sure you link your Google Merchant Center account to only 1 Google Ads account. Otherwise, you may get suspended.