Conversion Summary

Technical Q&A

Topic summary

A user is experiencing issues with conversion tracking and customer journey visibility.

The Problem:

  • Previously able to see customers’ landing pages
  • Recently (past few days), all transactions show checkout pages as the first visited page
  • This pattern seems incorrect and doesn’t reflect actual customer behavior

Possible Causes Being Considered:

  • Tracking implementation error
  • Cookie consent/rejection by customers

Current Status:
The user is seeking help to diagnose whether this is a technical configuration issue or related to privacy/cookie settings. No resolution or responses have been provided yet.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

I’m confused about conversion tracking. I’m trying to get a handle on where our customers are coming from.

Up until a few days ago, I could usually see customers’ landing pages on our site. Then, for the last few days, every transaction’s Conversion Summary shows that the first page they visited was in checkouts. That doesn’t seem right to me.

Do I have something wrong with tracking? Is this possibly the result of customers not accepting cookies? I’m trying to understand what I’m seeing.

Thanks!