Hi I’m looking to migrate 30,000+ marketing contacts across from mailchimp to shopify.
In mailchimp we currently have ‘groups’ so that users can in/exclude themselves from certain types of marketing.
Eg ‘don’t receive emails about mothers day’. They can change these preferences from a simple link without a login.
Is there a similar solution in Shopify using customer tags?
How can I expose options to the customer and let them set their own marketing preferences?
Open to app or API solutions that will achieve this.
thanks,
Yes, you can use customer tags in Shopify to let customers set their own preferences. The Shopify API allows you to create, update, and delete customer tags, so you could create a script or an app that allows customers to set their own preferences and have those preferences synced to Shopify. You can also use the API to export customer data including their tags, so you can easily import your contacts from MailChimp into Shopify. There are also some third-party apps that offer this functionality, such as OptinMonster, which allows you to create custom forms and track customer preferences.
Thanks - any tips on the API route without log in first (as these contacts won’t have set passwords)? I know how to access customer attributes once logged in, just not seen a solution that would access the customer record when not logged in or via a link the way mailchimp and others do.
I’ll have a look at OptinMonster too.
Unfortunately, there is no way to access customer records without logging in first. The best option would be to use a third-party service like OptinMonster to collect customer information and then use an API call to export the data to your system. That way, you can access the customer records without having to log in.