Am I correct to assume that in Dawn (or maybe it’s 2.0 themes in general) I can’t preselect the newsletter checkbox in checkout anymore?
(Please refrain from starting a debate about legislation - I’m in control of that 
)
I don’t have Plus.
Topic summary
A user questioned whether Dawn theme (or Shopify 2.0 themes generally) allows preselecting the newsletter checkbox at checkout.
Key clarifications:
- The newsletter opt-in setting is controlled by Shopify’s checkout system, not the theme itself
- For non-Plus stores, this checkbox cannot be preselected by default
- The setting is located in: Store Admin > Settings > Checkout > Marketing options
Alternative strategies suggested:
- Add signup forms to homepage or footer
- Use post-purchase pages or popups via apps (Shopify Email, Klaviyo)
- Offer incentives like discount codes to encourage opt-ins
Resolution: The original poster found the setting after being directed to the correct admin location, having overlooked it while searching for the usual toggle switch.
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That’s correct — in Shopify’s newer themes (including Dawn), the newsletter opt-in checkbox at checkout can’t be preselected by default unless you’re on Shopify Plus.
For non-Plus stores, the setting is controlled by Shopify’s checkout system and can’t be changed in the theme code. If you want more customers to opt in, you could:
Add the signup form somewhere prominent on your homepage or footer.
Use a post-purchase page or popup (via apps like Shopify Email or Klaviyo) to capture addresses after checkout.
Offer an incentive (discount code, early access, etc.) to encourage signups.
This way, you can still grow your list without depending solely on the checkout box.
That option does not belong to your theme; You can set that option in settings from your store admin > Settings > Checkout > Marketing options
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Ah thanks. Haven’t been in there for a while, so I completely overlooked that part while looking for the regular switch 