We rebranded and had a website overhaul 6 months + ago which included a change in theme. Ever since traffic and therefore sales has decreased considerably. We waited 6 months ish for SEO to kick in as recommended and still no difference. Via our old website we did achieve traffic and sales but wan…

Hello there @ScentedAromas what’s the current situation as regards this? Have you been able to get an SEO manager to look through the updates and analyze the effects on your store? Have you also tried exploring other means of marketing such as social media and what not?

From what you said here, the changes made on your site are not recognized by Search Engines like Google properly. Have you tried to search your website in Google Search yet? This may give you some ideas whether updated contents have been indexed properly or not. You can further check the feedback i…

Decrease in traffic since rebrand 6 months + ago

Shopify Discussion

abdullah_12 August 18, 2025, 4:22pm 2

sounds like a technical SEO issue from the rebrand

Topic		Replies	Views
Traffic Decrease Since Rebrand Theme Technical Q&A optimization , seo , liquid , shopify-theme	6	1537	August 4, 2025
Why is my website traffic decreasing after a redesign? Shopify Discussion shop-performance	1	27	September 21, 2023
Traffic help Product Development & Sourcing dropshipping	1	30	February 7, 2025
Why is my traffic dropping after moving to a new platform? Store Feedback product-feedback , design-feedback	9	132	January 17, 2024
Dramatic Sessions Loss after new Theme Launch Store Design shopify-themes	0	27	April 3, 2023

Decrease in traffic since rebrand 6 months + ago

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