Traffic Decrease Since Rebrand Theme

English Shopify Technical Q&A
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We rebranded our old store, changed the name, theme etc in November and we saw a significant traffic decrease which still has not recovered. We did this through a private developer in Manchester who previously worked for a large agency in Manchester so appeared to have all the knowledge etc.

We contacted them numerous times to say it has been 6 months (in terms of SEO kicking in ) and still no difference in traffic.

We have been doing some research & realised the robots.txt was never inputted back on the site & are aware this can effect traffic.

There was lots of broken links which were not readjusted which as now complete - I did this 2 months ago but still not seen any change in this traffic wise.

I have just submitted my sitemap to google and working my way down validating the below issues…

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We have gone from up to 20 orders a day to 0, huge traffic decrease.

We use the BOOSTER SEO app and on the premium plan.

We never used to do paid ads etc, so nothing has changed from this front. Still using social media as we did.

Just really really lost and so fed up.

2 Likes
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Hey @ScentedAromas

It does sound like a few technical things may have been missed during the rebrand, which can definitely hurt traffic. Would you mind sharing your store URL and tell me more about your store in my private messages? I’d be happy to take a quick look and give you some pointers. I work with Shopify brands on issues just like this, so I might be able to help you spot what’s holding things back. Let’s get this turning around for you.

Best,

Moeed

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Just revert back to previous theme. Sometimes coding lines creates a difference with the same content.

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Hi I do not want to revert back to old theme as it did not look good, it was a not a professional design

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Hi Moeed, not sure how to direct message. But my website is www.scentedaromas.uk