Decrease in traffic since rebrand 6 months + ago

Shopify Discussion
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Topic summary

A store owner reports significant traffic and sales decline following a rebrand and theme change over 6 months ago. Despite waiting for SEO to recover and implementing technical fixes (sitemap connection, robots.txt addition, using Booster SEO app), performance hasn’t improved.

Key technical concerns:

  • Possible indexing issues with search engines not recognizing the rebrand changes
  • Need to verify updated content appears in Google Search results
  • Google Search Console should be checked for specific technical issues

Suggested next steps:

  • Hire an SEO manager to audit the rebrand’s technical implementation
  • Review Google Search Console for indexing errors or warnings
  • Consider diversifying marketing channels beyond organic search (social media, paid ads)

The discussion remains open with no resolution yet. The consensus points toward a technical SEO problem stemming from the rebrand rather than content quality issues.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
1

We rebranded and had a website overhaul 6 months + ago which included a change in theme. Ever since traffic and therefore sales has decreased considerably.
We waited 6 months ish for SEO to kick in as recommended and still no difference.
Via our old website we did achieve traffic and sales but wanted something more professional. We do feel this is a technical / behind the scenes issue. As far as I am aware the sitemap is connected and in the last month added the robot.text back into the theme. Mobile speed remains good.
We do have an SEO app called Booster SEO.

Any recommendations please? Thank you

2

sounds like a technical SEO issue from the rebrand

3

Hello there @ScentedAromas what’s the current situation as regards this? Have you been able to get an SEO manager to look through the updates and analyze the effects on your store? Have you also tried exploring other means of marketing such as social media and what not?

4

From what you said here, the changes made on your site are not recognized by Search Engines like Google properly. Have you tried to search your website in Google Search yet? This may give you some ideas whether updated contents have been indexed properly or not.

You can further check the feedback in Google Search Console and see if exist any issues on your end. By following the feedback in Google Search Console, things will be changed after waiting for some time.