Many businesses are making a critical error by using the standard Google and YouTube app pixel for tracking key conversions, especially purchases
Here is why:
I have created 2 conversion goals for purchase to configure them with different sources of tracking.
One is configured with the native Google and YouTube app,
and
Another tag is configured with Google Tag Manager GTM.
Surprisingly, GTM tracked more conversions than the Google and YouTube app.
Here is the result:
The results indicate that the GTM-implemented tag captured a higher volume of conversions than the native pixel. This discrepancy suggests potential data loss in the standard implementation, which could lead to underreporting and negatively impact performance analysis and bid optimization.