Email customization for app "digital downloads"

Shopify Discussion

Topic summary

A user is experiencing limitations with Shopify’s free Digital Downloads app, specifically around email customization. The main issues include:

  • Very limited options to personalize automated emails beyond basic settings
  • When customers purchase multiple digital products, the entire email text repeats for each item, creating an unprofessional appearance
  • No ability to send different customized emails for different products

A community member responded suggesting third-party alternatives to overcome these limitations. They specifically recommended “SendOwl” as a free option that offers:

  • Greater control over email templates
  • Better customization capabilities for the customer experience
  • Improved presentation and flexibility for digital download emails

The discussion remains open as the original poster seeks either workarounds within the existing app or recommendations for alternative solutions.

Summarized with AI on November 6. AI used: claude-sonnet-4-5-20250929.
1

Hello, I have some digital products on my store, which I send through Shopify’s free app that is called Digital downloads. Options to personalize automated emails are very limited, is there a posibility to do something else appart the basic features in “settings”? for example, when customer buys 2 digital products, it repeats the whole text again twice in the email (looks awful). It would be interesting also to be able to send different emails for different products.

Or do you recommend to use another app for digital downloads? (free, please)

Thanks in advance

store www.leticiaiborra.com

2

@LeticiaIb Hi, The Digital Downloads app has limited customization options for emails, so to avoid issues like repeated text and to send different emails for different products, I recommend using a third-party app. A good free option is “SendOwl.” It offers more control over email templates and lets you customize the experience for your customers.

This should help improve the presentation and flexibility of your emails.