Email list

Topic summary

A user asks how to obtain an email list for marketing purposes. One commenter briefly suggests purchasing a targeted organic list, but the majority of responses strongly recommend building an email list organically through ethical collection methods.

Core strategies recommended include:

  • Adding newsletter signup forms to homepage, checkout pages, and using pop-ups with exit-intent triggers
  • Offering incentives like discounts (10% off first order), exclusive access, or free resources in exchange for email addresses
  • Collecting opt-ins during checkout process
  • Promoting signup links via social media and running contests/giveaways
  • Creating valuable content (guides, how-tos) rather than generic discounts

Key tools mentioned:
Multiple app vendors promote their solutions: Klaviyo, Privy, Omnisend for email collection; MooseDesk for customer support; Wheelify for gamified spin-wheel popups; Cartly for abandoned cart recovery; Retentionly for AI-powered email marketing.

Important compliance note:
Several responses emphasize never buying email lists, as they’re ineffective and can damage reputation. All recommendations stress compliance with GDPR and CAN-SPAM regulations.

One response highlights focusing on quality over quantity—segmenting existing customers by purchase behavior and targeting high-value prospects rather than collecting random emails. The discussion remains open-ended with multiple vendor solutions offered.

Summarized with AI on October 26. AI used: claude-sonnet-4-5-20250929.

Hi all

How can I get an email list for marketing

Thanks

1 Like

You can purchase a target organic email list

Hi @Coelho63 ,

Thanks for reaching out to the Shopify Community! I’m Mia from MooseDesk, your go-to Live Chat, WhatsApp and FAQ App here to help you enhance your customer support experience :blush:

Building an email list is an essential part of marketing, and it’s great that you’re exploring this! Here’s how you can effectively grow your email list while adhering to best practices:

1. Add a Newsletter Signup Form to Your Store- Use Shopify’s built-in email marketing tools or apps like Klaviyo, Privy, or Omnisend to create an email signup form.

  • Place the signup form in prominent locations:
    • Homepage: Include it in the header, footer, or as a pop-up.
    • Checkout: Add an option for customers to subscribe when they complete their purchase.

2. Offer Incentives- Provide value in exchange for email addresses. Examples include:

  • A discount (e.g., “Sign up and get 10% off your first order”).
  • Access to exclusive deals or early product launches.
  • Free resources like eBooks, guides, or styling tips.

3. Use Exit-Intent Pop-Ups- Apps like Privy or OptinMonster allow you to show pop-ups when a visitor is about to leave your site.

  • These pop-ups can offer a discount, free shipping, or a lead magnet in exchange for their email address.

4. Collect Emails at Checkout- When customers make a purchase, offer an option to join your mailing list at checkout.

  • Shopify has a built-in feature for this, but ensure you’re transparent about how their email will be used.

Moreover, as your business grows and you begin to connect with more customers, efficient communication will become even more crucial. I suggest exploring MooseDesk, a FREE Live Chat, WhatsApp & FAQ App. You can easily reach customer support via WhatsApp, ensuring immediate assistance for inquiries. Also, the widget provide multi self-Service options such as Order tracking, Translation and FAQ section empower customers to resolve common questions on their own, reducing the need for direct support.

So this is my answer for your question . If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

1 Like

LIKE

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Hi @Coelho63 ,

That’s great that we were able to help you and we really appreciate your business. Wishing you best of luck with your store! :blush:

Thanks for the support

Have a nice day

Hi @Coelho63

Getting an email list is all about collecting contacts ethically and effectively. Here’s a straightforward guide to help you build one:

1. Create a Sign-Up Form on Your Website- Add a newsletter sign-up form to your homepage, blog, or checkout page.

  • Use a clear call-to-action like: “Sign up for exclusive deals and updates!”
  • Make it simple: ask for only essential info (like name and email).

2. Offer Value to Subscribers- People won’t give their email without a reason. Offer something valuable, like:

  • Discounts or promo codes.
  • Free guides or e-books related to your niche.
  • Access to special content (e.g., VIP sales).

3. Leverage Social Media- Promote your email sign-up link on social platforms.

  • Use posts, stories, or ads to highlight benefits like: “Join our list for early access to new products!”

4. Collect Emails at Checkout- Add an opt-in box for customers to subscribe during checkout. Many people are open to hearing from brands they shop with.

5. Host Giveaways or Contests- Run a contest where entry requires providing an email. For example: “Win a free product! Enter your email to join.”

6. Collaborate with Other Businesses- Partner with non-competing brands to cross-promote and share opt-in opportunities.

7. Use Pop-Ups (But Wisely)- Add a timed or exit-intent pop-up on your site asking visitors to join your list. Keep it non-intrusive and appealing.

Make sure you’re always compliant with email marketing laws like GDPR or CAN-SPAM. Never buy email lists—they’re not only ineffective but could also harm your reputation.

If you need any other assistance, I am willing to help.
Best regards,
Daisy.

Building an email list from scratch requires a two-pronged approach: capturing new visitors and activating existing customers. The challenge most stores face is offering generic lead magnets that attract browsers instead of buyers.

Start with your existing customer base first:

  • Export all past purchaser emails from Shopify
  • Segment them by purchase behavior and value
  • Create targeted opt-in campaigns for each group
  • Offer value-based incentives like early access or exclusive content

For new visitor capture, avoid generic discounts that attract bargain hunters:

  • Create educational content related to your products
  • Offer buying guides, size charts, or how-to resources
  • Use exit-intent popups with relevant value propositions
  • Implement post-purchase surveys to gather more customer data

The real power comes from understanding which visitors are worth pursuing. Not every email signup has the same value. Some will become repeat customers while others will never purchase. Smart stores focus list-building efforts on segments that actually convert.

Lumino helps by identifying patterns in your existing customer data, showing which types of customers have the highest lifetime value. You can then create lookalike audiences and tailor your lead magnets to attract similar high-value prospects instead of just collecting random emails.

This approach builds a smaller but more profitable list. Quality always beats quantity in email marketing. Having your personal business intelligence consultant guide these decisions makes list building strategic rather than hopeful.

You can try it out for free here: https://apps.shopify.com/lumino-solution

More info: https://www.luminosolution.com/

Hi,

Here are a few proven strategies for building your email list:

  1. Add a Sign-Up Form
    • Create a simple sign-up form on your homepage, blog, or checkout page.
    • Make it easy for customers to join by only asking for essential info (name and email).
  2. Give visitors a reason to sign up:
    • Discounts (e.g., “10% off your first purchase”).
    • Early access to new products or sales.
    • Free resources like guides or eBooks.
  3. Leverage Pop-Ups
    • Display exit-intent or timed pop-ups that offer something of value in exchange for an email (like a discount or free shipping).
  4. Use Checkout for Email Collection
    • Allow customers to opt into your email list during checkout. This is a great opportunity to engage people already interested in your products.
  5. Promote Your Sign-Up Form
    • Share your sign-up link on social media or through ads to attract new subscribers.
    • Highlight benefits like exclusive offers or sneak peeks at new releases.
  6. Run a Contest or Giveaway
    • Create a fun contest where people enter by providing their email address. Ensure the prize resonates with your audience for quality sign-ups.

Lastly, remember to always comply with email marketing laws like GDPR and CAN-SPAM. Never buy email lists—they can hurt your reputation and provide low-quality leads. Hope this helps, and feel free to ask if you need more tips!

Building an email list is one of the best ways to grow your store’s marketing and sales. A great place to start is by using popups that offer visitors a small incentive in exchange for their email address.

You can try Wheelify Spin Wheel Email Popup by CareCart, which adds a spin wheel popup to your store. It is fun, engaging, and offers a chance to win a discount and making it more likely visitors will subscribe. Once you collect those emails, you can follow up with special offers, product updates, or newsletters.

Another useful tool is Cartly Abandoned Cart Recovery, which includes an email collector popup to capture emails before shoppers leave your site. This helps you recover lost sales while also growing your list. Over time, this builds a valuable audience you can reach out to with targeted campaigns.

Hi @Coelho63 ,
Great question! Building a quality email list is one of the most valuable things you can do for your store, especially when it’s done right.

Here are a few effective and compliant ways to get started:

1. Add an Email Signup to Your Website
Use a popup, banner, or embedded form offering something of value, like a discount, free gift, or early access to new products. Clearly explain what subscribers will receive (news, offers, exclusives) to set expectations.

2. Offer a Meaningful Incentive
Promos like “10% off your first order” or “Free gift with signup” are popular and effective. Incentives not only boost signup rates but also attract more engaged subscribers.

3. Capture Emails at Checkout
Make sure the “email marketing” checkbox is enabled in your Shopify settings. Many customers will opt in if they know they’ll get order updates, offers, or helpful content.

4. Promote Your List on Social Media
Share your signup link on Instagram, Facebook, TikTok, or Pinterest with a message that highlights the benefit of joining. A simple landing page with a clear offer works great.

Want an Easier Way to Grow and Email Your List?
Retentionly – AI Email Marketing offers email flows like welcome series and abandoned cart recovery. It’s beginner-friendly with AI integration to guide setup, you only pay for emails sent (not your total list size), and the Retentionly team sets everything up for free.

Need a hand? Just reach out via our live chat, we’re happy to help!

Cheers,
The Retentionly Team

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