An e-commerce store owner describes spending hours monthly creating holiday-themed email campaigns (Mother’s Day, Black Friday, Valentine’s) as their biggest operational challenge. They’re exploring AI automation solutions and asking other store owners how they currently manage email marketing.
Community responses reveal several approaches:
Hiring dedicated staff: One user reports generating $5k+ in sales after hiring someone specifically for email marketing
DIY with tools: Users mention platforms like Shopify Email and Klaviyo for easier campaign management
Professional services: Some businesses allocate 1-2 full-time employees per service for email operations
Key recommendations shared:
Focus on customer segmentation and tracking metrics (open rates, purchase history)
Shift from holiday-based campaigns to behavior-triggered, personalized emails
Use AI for personalization based on customer actions and purchase patterns
Evaluate approach based on actual revenue generated from email marketing
Multiple commenters validate this as a genuine pain point. One developer mentions their AI tool (Evolvoom.io) that automates personalized emails by analyzing Shopify customer data. The discussion remains open regarding specific tools and monthly budget allocations.
Summarized with AI on October 24.
AI used: claude-sonnet-4-5-20250929.
Not a store owner, but really interested in AI automations. Let me listen here. @unpoderosonick meanwhile could you shed some light on your approach to automating this? Thanks
@unpoderosonick Totally feel this holiday emails can eat up so much time . I’ve seen store owners handle it in different ways: some DIY, some outsource, some hire in-house, and others lean on tools like Shopify Email or Klaviyo to make it easier.
It’s definitely a real pain point, not just you! Curious what’s been working best for everyone here?
Hi @unpoderosonick I think you’re making the right decision, hiring someone to focus only on email is absolutely correct because targeting and segmenting the right customers is a specialized skill.
From there, you’ll want to track open rates, segment customers who opened vs. didn’t open, schedule follow-up emails for non-openers, introduce upsells to customers who already purchased product A, etc. All of these steps help maximize email marketing effectiveness.
In the end, what you do should depend on the performance and revenue generated from email marketing.
At LitGroup, we also dedicate 1–2 employees per service specifically to handle email.
If you’re spending hours every month writing campaigns, it’s worth letting AI take over. You’ll see better results when every email is personalized for each customer based on their purchase history and behavior. AI has reached a point where it can handle that reliably many major brands already use it to personalize customer interactions, from marketing to support. It’s becoming the standard.
I’m a developer at Evolvoom.io. We built an AI that does exactly that: connects to Shopify, analyzes customer behavior and purchase history, and sends personalized emails that like upsells and cross-sells based on what someone already bought.
Even if you don’t use us, try shifting your flows to focus on actions instead of holidays. That one change alone can make a big difference in repeat sales.
