Looking for a simple email marketing tool for a small Shopify store

Shopify Discussion
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Hi everyone,
I run a small Shopify store and recently started working on email marketing, things like follow-ups, updates, and basic automation.

For those of you who’ve found something that actually works, what kind of tool or setup do you use for your email campaigns?

I’d really appreciate any suggestions or experiences from other store owners.

1 Like
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Hi @Kevin0952

For Shopify email marketing, a few tools and approaches have worked well for many small store owners:

  1. Klaviyo – Excellent for automation, follow-ups, and segmented campaigns. Deep Shopify integration allows personalized emails based on customer behavior.
  2. Omnisend – Great for easy-to-set-up workflows, including welcome emails, cart abandonment, and product updates.
  3. Shopify Email – Simple and native to Shopify. Works well if you’re just starting and don’t need advanced automation.
  4. Segmentation & Automation – No matter the tool, segmenting your audience (new vs returning customers, purchase history) and setting up automated flows usually gives the best results.

Start small with 1–2 automated flows like a welcome series and abandoned cart emails. Once you see results, you can expand to product recommendations and updates.

Best regards,
Devcoder :laptop:

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Are you also a Shopify store owner? I’d like to know which tools you usually use?

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Hi @Kevin0952

No, I am a developer who helps people. In my opinion, you can use the Klaviyo app.

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Hello @Kevin0952 ,

I hope you are well!

Basically to engage customers through email marketing with followups and automations, AiTrillion can be helpful. It’s simple and easy to use. You can connect various other apps with AiTrillion Email/SMS/Whatsapp/Flows, like Loyalty program, Store credit, Reviews, Customer segmentation and many more. It’s simple and easy to use.

We also do the setups for our clients. If you would like to know more, feel free to let me know.

You can also check our app by visiting - https://www.aitrillion.com/

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Hey there @Kevin0952 for email needs, Klaviyo really is the best app option that you can go for tbh. It’s the most popular and has proven to be the most reliable over the years. A good advantage of its popularity is that it has a strong community of its own which can help with information and direction whenever a new user needs assistance, which is always great for an app.