email marketing

Ask Me Anything Q&A Emailmarketingama

Topic summary

A user reports unsuccessful email campaigns and seeks advice for improvement.

Core Strategy Recommendations:

  • Email marketing requires patience as a long-tail strategy focused on building customer relationships over time
  • Different campaign types serve distinct purposes: transactional (confirmations, receipts with upsell opportunities), promotional (time-sensitive deals, newsletters), and lifecycle emails (abandoned cart, onboarding, re-engagement)

Tactical Improvements Suggested:

  • Subject lines & timing: Use curiosity-based or benefit-driven headlines; test sending times (early morning/evening often perform best)
  • Message clarity: Focus each email on one goal with short copy and clear call-to-action buttons
  • Audience segmentation: Split lists by customer type (first-time buyers, repeat customers, inactive users) rather than sending identical messages to everyone
  • Automation over bulk sends: Behavior-triggered flows (cart recovery, welcome series, post-purchase) typically outperform one-off newsletters

One respondent recommends the Retentionly app for Shopify users, highlighting its pre-built automation flows, AI integration, and pay-per-email pricing model.

Status: Discussion remains open with actionable advice provided but no follow-up from the original poster.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.
1

We have tried email campaigns with no response. Are there any tips you can give us to be successful?

2

Sorry to hear that! Remember, email marketing is a long-tail marketing strategy. It can take a while to develop a relationship with your customers over email.

Your different email campaigns should have different goals. The three main types of campaigns are:

  • Transactional emails like order confirmation, email receipts, shipping confirmation, etc. You can also upgrade these emails by featuring connected courses to upsell to your customers or by featuring a discount code for a repeat purchase.
  • Promotional emails that raise awareness for a specific product, deal, or sale. These can be time-sensitive deals, subscriber-only discounts, or a regular newsletter.
  • Lifecycle emails are emails that are triggered at different steps of the customer journey. They can include abandoned cart emails, an onboarding series, or a drip campaign meant to reengage past customers.
3

Hi @Dakota1 ,

Thanks for sharing! It can be frustrating when you put effort into email campaigns and don’t see the response you hoped for. The good news is, with a few adjustments. you can absolutely turn things around. Here are a few tips to help improve your results:

  1. Start with subject lines and timing: Most people decide whether to open an email based on the subject line. Try using curiosity-based or benefit-driven subject lines like “You left something behind…” or “A little gift just for you.” Also, test sending at different times. Often, early mornings or evenings work best.
  2. Simplify your message: Focus each email on one clear goal. Whether it’s showing off a product, sharing a discount, or just building trust, keep the copy short and include a clear call-to-action, like a “Shop Now” or “See What’s New” button.
  3. Segment your list: If you’re sending the same message to everyone, try splitting your audience. For example:
  • First-time customers
  • Repeat buyers
  • People who haven’t purchased yet

Use automation instead of one-off campaigns

Automated flows, like abandoned cart reminders, welcome emails, or post-purchase thank-you messages, are often more effective than bulk newsletters. These emails are sent based on customer behavior and timing.

If you’re looking for a tool to help with this, Retentionly – AI Email Marketing app is worth checking out. Built for Shopify, it includes ready-to-use flows like welcome emails, cart recovery, and win-back campaigns to help you stay connected with customers.

It’s easy to set up, even for beginners, thanks to AI integration. You only pay for the emails you send, not your subscriber count and our team is happy to help get everything running for you at no extra cost.

Hope this helps. If you have any queries, feel free to reach out via live chat.

Cheers,
Retentionly Team
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