Facebook Conversions API event match quality

Technical Q&A

Topic summary

Users are reporting low event match quality scores for Facebook Conversions API implementations through Shopify, despite setting customer data sharing to “Maximum.” Scores range from 4.6/10 to 7.9/10, with the original poster achieving 7.7/10.

Current Status:

  • Multiple users confirm experiencing similar low scores
  • No clear resolution has been identified in the thread
  • The discussion remains open with users seeking improvement strategies

Proposed Solution:

  • One user suggests abandoning Shopify’s native Facebook app tracking
  • Recommends implementing GTM (Google Tag Manager) and SGTM (Server-Side Google Tag Manager) as an alternative approach

The event match quality score measures how well customer data from the Conversions API matches Facebook user profiles, impacting ad targeting and attribution accuracy.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

Hello,

I implemented via Shopify the integration of the new Facebook Conversions API, and set the “Customer data sharing” to “Maximum”. When I check the pixel in my Facebook Business account, I see that the Purchase conversion score (Browser • Server) is 7.7/10.

How can I improve this score?

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2 Likes
2

We are experiencing the same issue here. Any updates or thoughts?

1 Like
3

Same here, not sure why but we can see a lot of the same reports.

4

I would like to improve this score too, mine is 7.9/10. Anyone have suggestions on this please?

1 Like
5

mine is only 4.6/10 looking for a solution

6

Any news on this topic?

7

Dont depend on Shopify’s fb app tracking thats in the past… set up GTM & SGTM instead