Finding Influencers

Ask Me Anything Q&A Collabsamaquestions

Topic summary

Connecting with Influencers:

Shopify Collabs offers both inbound and outbound recruitment methods:

Inbound Techniques:

  • Use the online store application page with a customized questionnaire
  • Share the application link in bio, website footer, DMs, or emails to top customers

Outbound Techniques:

  • Search social networking sites to find and invite relevant influencers
  • Use Collabs’ integrated search engine to discover influencers based on specific metrics and search terms

Key Recommendation:
Merchants should test both approaches to learn which influencer types drive sales and align with their brand identity. Experimentation is essential for finding the right fit.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

What is the best way to connect with influencers and is there guidelines on how to best reach out to them?

3 Likes
2

Collabs provides many tools to help merchants connect with the right influencers. Generally merchants can combine both inbound and outbound techniques to grow their influencer connections. Inbound tools such as the online store application page help merchants recruit influencers via a customized questionnaire. Commonly, merchants can post their online store application page in their link in bio, website footer, respond to DM’s, or send an email to top customers or influencers encouraging them to apply. Outbound techniques are also common, such as searching on social networking sites to find the right influencers and then inviting them to Collabs. Alternatively, Collabs offers an integrated search engine to find the right influencers based on metrics and search terms. Both recruitment techniques require merchants to test and learn what works for their brand. It’s important to experiment and learn which types of influencers drive sales and represent your brand well.

1 Like