What is the best way to connect with influencers and is there guidelines on how to best reach out to them?
Collabs provides many tools to help merchants connect with the right influencers. Generally merchants can combine both inbound and outbound techniques to grow their influencer connections. Inbound tools such as the online store application page help merchants recruit influencers via a customized questionnaire. Commonly, merchants can post their online store application page in their link in bio, website footer, respond to DM’s, or send an email to top customers or influencers encouraging them to apply. Outbound techniques are also common, such as searching on social networking sites to find the right influencers and then inviting them to Collabs. Alternatively, Collabs offers an integrated search engine to find the right influencers based on metrics and search terms. Both recruitment techniques require merchants to test and learn what works for their brand. It’s important to experiment and learn which types of influencers drive sales and represent your brand well.