Can you please explain Goggle Merchant tags vs Shopify Tags and how much goggle really wants to see? Should we be entering both?
Hello UserS220, thank you for joining the Shopify AMA, my name is Emmanuel from FeedArmy and I will be your host for today’s questions.
The shopify tags via the google and youtube app (assuming this is what you meant), is to track both Google Analytics and Google Ads, as well as free listings for Google Merchant Center.
The Google Merchant Center tag, is only for free listings.
So if you have tracking enabled using the google and youtube app, and GA4 is setup. You can link it here: https://merchants.google.com/mc/linkedaccounts/integrations
And you can then if you want check the settings here too to enable or disable parts of the tracking options: https://merchants.google.com/mc/conversionsettings