I use Shopify to sell coaching services and digital products. Would Google Ads be effective for this type of service or is it better leveraged for retail businesses?
When to use Google ads compared to for examples Facebook ads?
Hello Maikae, thank you for your question in the FeedArmy AMA Event.
I specialize in Google Shopping, and so from this perspective, make sure you do not setup a Google Merchant Center account as you will get suspended. And this may also affect your Google Ads account.
However if you just setup text ads, display ads etc (just not shopping ads) in Google Ads, that is absolutely fine.
I don’t do anything related to service advertising, so my recommendation is regardless if one knows or doesn’t know what to expect, always do a test by setting up a campaign.
Make sure that you tracking your leads to ensure you know if the campaign is successful.