Google Dynamic Remarketing / Google Shopify App

[Happy_little_1]

@Josh_Uebergang i was hoping you can help on this.

I recently moved to shopify. I am using Shopify Google App however I want to set up Remarketing Camp for Google ads. Could you let me know what is the best way to do this.

Should I remove the app connection and connect everything through GTM for Analytics/Ads / Merchant Centre- is there limitation on the data which is available via this route?

Thanks in advance

[EmmanuelFlossie]

By default the app you are using should submit the correct remarketing data.

You can verify by doing the following.

Go to Google Merchant Center > Products > all products > and check the item id’s

It should have a pattern such as shopify_US_123456789_123456789

Now go to Google Ads > top right corner > tools and settings > audience manager > audience sources > hover over google ads and click on view details > now view the ecomm_prodid values

They should be the same.

If they are the same, you can setup a Google Ads Display remarketing campaign using the data feed as your source.

[Happy_little_1]

Hi Emmanuel,

Thanks for the reply.

I followed the instructions which you provided.

1. that is showing shopify_GB_123456789_123456789 - which is fine

2. This is not showing google ads instead this>

Sorry - what am I missing?

S

[EmmanuelFlossie]

Click on details for the Google Ads tag card. Here view your data.

[Happy_little_1]

nothing is there - as the tag is not connected to shopify its from the old site.

[EmmanuelFlossie]

Then I recommend setting up your remarketing tag.

Here is the official guide: https://support.google.com/google-ads/answer/3103357?hl=en

Or if you want a full tutorial: https://feedarmy.com/kb/adding-google-adwords-remarketing-tag-to-shopify/