Google merchant center suspended - Misrepresentation

Shopify Discussion
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Topic summary

A Shopify store owner is seeking help after their Google Merchant Center account was suspended for misrepresentation. Despite attempting to fix policy violations and submitting a review request, Google rejected the appeal.

Key Issue Identified:

  • AI-generated product descriptions are being submitted incorrectly as ‘description’ instead of ‘structured_description’ per Google’s requirements

Recommended Actions:

  • Correct the product description field format according to Google’s specifications
  • Increase trust signals by collecting genuine customer reviews
  • Review comprehensive Google Merchant Center policy documentation covering guidelines, misrepresentation policies, and best practices

Current Status:
The discussion remains open with the store owner needing to implement the suggested technical corrections and policy compliance measures before resubmitting for review.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

Hi there,

I am facing Google Merchant Center suspension due to misrepresentation. This is my client Shopify store: https://mobilespyke.co.uk.

Recently I fixed Misrepresentation issues according to Google shopping policy. I sent Request review but Google rejected my request review. I have fixed all misrepresentation issues from my side. Now i can understand what is the issues. My website business info and merchant center business info are same. Now please help me to find and identity that what I need to change and correction for google merchant center account approval on my client website?

Please help me.

1 Like
2

I see your descriptions are generated in AI. If you do that, you need to correctly submit the description as structured_description not description.

More info: https://support.google.com/merchants/answer/6324468

For the rest with a quick scan, I don’t see much of an issue, so make sure to increase your trust signals such as collecting real reviews.

I also recommend you read:

https://support.google.com/google-ads/community-video/318699100
https://support.google.com/google-ads/community-guide/304792695
https://support.google.com/merchants/answer/6150127
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865
https://support.google.com/merchants/answer/6149970
https://support.google.com/merchants/answer/9158778
https://support.google.com/merchants/answer/6150244
https://support.google.com/google-ads/community-guide/241068758