When it comes to ads I believe it’s good to have a database of customers the more data you have about your customers the better you’re able to tell who to target when running ads (atleast that’s my assumption as a rookie in google ads). Now organic social media traffic is not very expensive. Can you get benefits for google ads when you have organic social media traffic? With for example GA4 google search console queries.
Hello Pixie1, thank you for your question and welcome to the Shopify AMA, I’m your host, Emmanuel from FeedArmy.
Yes you do, what will happen is that social media is great for brand awareness, so then when the consumer is highly interested will Google your product or brand and thus will find your business on google shopping.
You can plug in your audiences in performance max in the search theme option or standard shopping using observations.
Google will then automatically target these in PMax, or in standard shopping with a bid modifier.