Hello,
I am new to the product side of sales and having a hard time getting the brand out and solidifying sales. From TikTok to Shopify and ads, what is the best way to get the brand recognition AND increase conversion rates?
Hello Simplyshady, thank you for your question.
Unfortunately, I only specialist in Google Ads and Google Merchant Center, so basically Google Shopping.
I recommend posting your question again here: https://community.shopify.com/c/ecommerce-marketing/bd-p/ecommerce-marketing
So that other community members can answer your question.
Ok, how can I fully optimizing my google ads and merchant center to be
competitive there to drive traffic to my site for conversions?
Ok, how can I fully optimize my google ads and merchant center to be competitive there to drive traffic to my site for conversions? What would be beneficial in terms of wording and ads that are captivating and compelling to drive traffic?
I recommend starting with your data feed quality, as that is the foundation of your ranking. Follow the requirements and recommendations her: https://support.google.com/merchants/answer/7052112
And fully optimize your product quality.
Then think about campaign setup, such as using performance max, or even advanced standard shopping campaigns explained here:
