I would deeply appreciate if someone specialized in online (Shopify) sales, could review my store on Shopify ( http://pinkparade.pl ) and help me clarify why there is no conversion at all. I run IG page https://www.instagram.com/pink_parade_couture/ i run Meta ads, there is a lot of visitors and nobody buys anything whilst i know the products i offer acutally sell good elsewhere (tho they’re not super popular brands in Poland).
I would appreciate all constructive feedback. What can i change or improve?
I appreciate that you have provided your online store URL for us to explore! Looking into your store, I noticed that you currently do not have a favicon added to your homepage. A favicon is a small image that displays on the browser tab and represents the website that you are viewing. If you take a look at your browser tabs now, I am sure you will see several favicons! You can add a favicon to your online store to show business legitimacy to your visitors.
You could potentially add a slideshow section to the homepage to make it more engaging and interactive. I would suggest making the slideshow the first section on the store, that way your visitors can learn more about the products and business without having to scroll. For example, you can add your favorite product or best seller in the slides to showcase your brand.
I did see that you are using the announcement bar to inform your customers of your instagram page. What do you think about changing the announcement to inform your visitors of any ongoing free shipping offers or discount codes?
Hi Apla - here’s the most effective way to answer your question on why you’re getting traffic but no sales. The key is to break your store analysis down into a funnel so you can figure out what needs to be adjusted.
Site Traffic → are you getting enough visitors?
Collection Page views → are those visitors going to pages to view products?
Product views → are visitors viewing products?
Add to cart events → are those products getting added to cart?
Checkout rate → once added to cart, are users checking out?
I am Gina from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot. I am here to support you.
I’ve taken a look at your store. Nice collection! I’ve some suggestions to increase the conversion rate.
Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here
Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
Display store’s contact info like phone number, email address, and office address in the Contact Us page.
You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They’ll know the types of data you’re collecting, why you’re collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.
Crafting an ideal SEO product title and URL can aid search engines in comprehending the nature of your merchandise and boost traffic to your website. Therefore, it’s advisable to maintain a unique and specific product title and URL.
Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.
Add social media for the store to increase the traffic. By showcasing your social media profiles in the footer, you can raise awareness of your brand and increase your online presence, making it easier for customers to engage with you and share your content.
Use Trust Badges
Trust badges are crucial for every eCommerce store. Until people trust you with their credit card information, they won’t make a purchase. A few ways to establish trust with potential customers are: Install an SSL certificate in your store, display small images of credit cards and other payment options, add social buttons that take your customers to your social media accounts, display your contact info (phone number, email address, and office address) prominently.
