Hi @CM13 I’m Garcia from PageFly - Shopify Advanced Page Builder App. Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Redesign the wheel pop-up
A general rule of thumb is that the most effective pop-ups for boosting conversion rates are either shown on a website after 15 seconds have passed or triggered by specific user actions or behaviors.
To enhance the conversion rates of your promotion, a great strategy is to present it when a visitor is about to leave the website, rather than displaying it right at the beginning of their session.
Exit offers occur when a website showcases a pop-up or promotional message as soon as a visitor moves their cursor towards the ‘close’ button in their browser or when they switch to a different tab.
These offers have been shown to retain approximately 10-15% of visitors who would otherwise exit the site, as they provide an incentive to stay or make a purchase.
2. Resize the sticky header
It’s great when you have a sticky header which makes it more convenient for your visitors to navigate around the site.
Another thing you might care about is that the sticky header with the current logo might take significant space while scrolling with the logo above the navigation buttons. So I would like to suggest that you resize the logo and place the logo alongside the navigation buttons in the same row to save more space to showcase the products.
3. Invest in bespoke imagery and design
As you are already aware of, on the homepage of your website, you should:
- Use bespoke homepage imagery that engages users and shows products in appealing lifestyle contexts
- Use high-quality photography to create a positive tone and a good first impression on your visitors
Thus, please recheck all image quality on your store.
4. Make sure the styling is consistent
A crucial element for an online store’s homepage is the primary call-to-action button. This button serves as a direct link to the specific page where you want customers to take action, such as a collection or product page.
It’s great when you put the CTA button right where it should be. But please make sure it’s not easily overlooked like this:
You can consider adding the background to the CTA button to highlight itself on the banner.
Also, please make sure that all CTA buttons on your page have a consistent styling to boost the conversion rate.
Here is a CTA button with a totally different style, not to mention that the text is not well aligned in the center of the button.
5. Add more sections
You can pick up some informative sections to show on your homepage such as:
- Have a benefit section: Adding a benefit section in the middle of the homepage will give your customers a reason to purchase from you instead of the competition.This helps reduce the bounce rate and increase the likelihood of purchase.
- About Us section: A business can stand out with its brand story as it provides more insight about your business and also helps your store look more attractive.
- Product details section: The more information you provide your customers with, the better they understand about your brand as well as your products. As a result, they are more willing to make a purchase. You can consider adding product details section - One of the best-sellers from your store should be showcased to catch more attention.
- Instagram feed: Your Instagram content adds a fresh feel to your website by showing you’re active online and interacting with your customers.
- Customer testimonials - customer feedback: Customer testimonials serve as evidence of the quality of your product. This segment will establish trust with potential customers. You have the option to display rating stars for individual products, or you can incorporate customer reviews in the form of text and photos.
Here is a demonstration of it:
And that’s my feedback! Hope it helps you boost the conversion rate.
Cheers!
Garcia | PageFly Team
