So on my store I have more social traffic but in sales report I am getting Direct sales more
how this is possible? I feel there is some gap in this analytics.
I am also doing lot of draft orders so daft orders are also considered as Direct sales?
Topic summary
Main issue: Sales by traffic referrer shows more “Direct” sales despite higher social traffic; clarification sought on whether draft orders are counted as Direct.
Key explanations:
- Cross‑device and cross‑browser behavior can break referral tracking. A customer may discover via social media on one device but complete the purchase on another or in a new session without a referrer, which attributes the sale as Direct.
- Draft orders are manually created by the merchant and don’t require a customer to visit the storefront, so they are attributed as Direct sales.
Implications:
- Analytics discrepancies between traffic sources and sales attribution are common, especially when sessions lack a referrer at checkout.
- Direct sales include purchases without a detectable referrer and all draft orders, which can inflate Direct relative to social-referral traffic.
Status: Explanation provided; no further actions or unresolved questions noted.
Hi @Gynoveda !
Discrepancies in analytics are common. Let me give you some reasons why there are discrepancies on your traffic and sales report.
One the reason is due to the cross-device behavior of your customers. There are possibilities that they might interacting with your store in different browsers or device before purchasing which can be contributed to your store traffic however, if they discovered your store through social media in another device and, initially made a purchase directly using another device, this will consider as direct sales. Also, draft orders are manually created orders and your customers does not need to visit your store in order to have these therefore, this will be considered as direct sales as well.