High traffic, but I struggle to increase my AOV

Shopify Discussion
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I sell beauty products and have a brand of my own. I’m very confident with my products, from the packaging to the quality. I’m getting solid traffic to my store, but my AOV is lower than I’d like even though I’ve tried a few tactics, like discounts, free shipping, ads,..(I literally try everything I know.)

What should I do to improve the situation? like what specific strategies? Is there anything I should try on my product pages, checkout, or cart?

Thank you all!

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Hi @Christinebeauty ,

Since you already have solid traffic, focus on upselling, bundling, and perceived value to increase Average Order Value (AOV).

1. Product Page Strategies

- Bundles & Kits → Offer “Complete Skincare Sets” instead of single products.
- Upsell with Higher-Value Variants → Show “Luxury Edition” or larger sizes.
- Frequently Bought Together → Display add-ons like serums with moisturizers.
- Subscription Options → Offer discounts for auto-replenishment.

2. Cart & Checkout Optimizations

- Threshold-Based Rewards → Show “Spend $10 more for a free gift.”
- One-Click Upsells → After checkout, suggest add-ons (e.g., lip balm with lipstick).
- Gift with Purchase → Offer a free mini product for orders above a certain amount.
- Express Checkout with BNPL (Buy Now, Pay Later) → Encourages larger purchases.

3. Post-Purchase & Email Tactics

- Loyalty Program → Offer points for every purchase.
- Follow-Up Upsells → Email customers with exclusive add-ons or refills.

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Thanks very much. Really appreciate your help

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Hey @Christinebeauty

Improving your AOV can be tricky, but since you already have good traffic and strong confidence in your products, optimizing the way customers add more to their cart might help. Here are a few strategies you could try:

Product Bundling – Offer curated bundles of complementary beauty products at a slightly discounted rate to encourage higher spending. Example: A skincare set with cleanser, toner, and moisturizer.

Cross-Selling – On your product pages or cart, suggest related products customers might need. If someone adds a foundation, recommend a matching primer or setting spray.

Upselling – Offer an upgraded or larger-size version of a product at checkout with a small discount to make it more appealing.

Sticky Add-to-Cart Bar – A floating ‘Add to Cart’ button ensures customers can easily add items while browsing, reducing friction in the buying process.

Cart Page Enhancements – On your cart page, show limited-time deals or ‘Frequently Bought Together’ recommendations to increase order value before checkout.

iCart can help with these features if you’re looking for an easy way to implement them. Hope this helps!

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Hello @Christinebeauty ,

How many products do you have in your store?

Anyway, pay attention to the following recommendations:

  • divide your products on departments, the names have to be clear for customers
  • create descriptive product titles, product descriptions
  • use an advanced search functionality for your store, like Algolia or its alternatives which you can set up to search not only in product titles but also descriptions
  • offer smart bundles, similar products, and so on
  • work on high-quality product images

Please, get in touch if you need any assistance.

Best regards,
Anastasia

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Hello @Christinebeauty , I’m a Shopify solutions expert from Mageplaza.

To help you improve your conversion rate, here are some useful recommendations:

Since I haven’t had the chance to review your ads, I can’t provide direct feedback on your landing page. However, insights from “Databox” highlight a few key aspects worth considering:

When your click-through rate (CTR) is high but conversions remain low, the issue often stems from the landing page—specifically, a weak or unclear call-to-action (CTA). To address this, make sure your CTA is prominent and compelling. A simple way to do this is by incorporating a clear “Buy Now” or “Read More” button, either as a clickable image with brief text or a standalone button.

Moreover, experiencing a high cart abandonment rate can be discouraging, particularly after working hard to drive traffic. If many potential customers exit before finalizing their purchase, your conversion rate is likely taking a hit.

To tackle this issue, you can:

  • Send Reminder Emails: Following up with customers about their abandoned carts can encourage them to return and complete their purchase.
  • Provide Incentives: Discounts or free shipping can serve as effective motivators.

For additional strategies, you might find the Shopify Help Center helpful.

I hope these tips prove useful! If you found this information helpful, a “Like” or marking it as a solution would be greatly appreciated.

Wishing you success!

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Umm, hey @Christinebeauty , possible to share your store URL? That’d help.

If you feel like you’ve tried everything, take a step back and look at your data. Where are people dropping off? Fix one thing at a time.

  • Are people exploring beyond one product?
    If not, make discovery easier—highlight bestsellers on the home page and add dynamic recommendations on product pages.
  • Are product pages failing to convert?
    Try better images, clearer descriptions, FOMO triggers like “Only 3 left”, or UGC & reviews to boost credibility.
  • Are shoppers abandoning the cart?
    Nudge them with free shipping thresholds or personalized in-cart recommendations. (Which ConvertWise can help with, btw.)

At this point, it’s not about trying more things—it’s about trying the right ones based on what your data is telling you. Check session recordings, spot the drop-offs, and optimize from there.

All the best with your store:) Let me know if one of these questions strike a chord with you, or if you’d like to dive into a specific drop-off.

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