Improve my Shopify site conversion rates

Shopify Discussion
1

Hi Everyone,

I’m getting a significant amount of traffic from Google and Social Ads. But My conversion rate is lying around 0.8% means I have to get 150 visitors to create one paying customer. What are the things that I can do about this? I have done a couple of redesign attempts during the last few months (Some of the Big agencies involved)

Best,

Timy.

2

Hi Timy, I don’t see a website link on your post, so I will share some tips that have worked for the small-to-mid-sized brands I’ve worked with.

  1. Please ensure that you have a clear buying journey without any obstacles. This means that a person should be able to understand the product, explore other products, add a product to cart, and buy it with their preferred payment method.
  2. 80% of the visitors that come to your product page ONLY interact with the images. So that’s where you should put 80% of your effort. Invest in good photography and well-edited infographics of your products.
  3. Understand your customers’ buying behavior. Are they buying just 1 product? Will they prefer to buy 2-3 products together (it depends a lot on what you sell too). Whatever that insight is, make it easier for your customers to buy that way. Offer bundle pricing and offer discounts accordingly.
  4. Make sure you’re not trying to change any behaviors. Are your customers used to free shipping at a certain time / returns / exchanges? Offer what your peers in the industry offer.

I’ll be happy to add some specific inputs once you share your website link. Hope this helps!

Apurva,

Founder, ConvertWise

PS: if you liked the suggestions, please like the answer and mark it as a solution for others too!

ConvertWise - Improve AOV by adding AI upsells inside the cart

3

Have you noticed any patterns? Are visitors leaving items in your cart? Do you have any intent / exit pop ups or re-capture activities in place?

There are a few things you can do:

  • Look into your acquisition - are you acquiring the right customers? Is the intent aligned? Are your keywords aligned?
  • Look into on-page conversion. What’s the user experience like? Are users bouncing off your page as soon as they enter? You may have 150 visitors per conversion but how many are actively engaged?
  • Explore apps! Not sure if you’re using the app store but there are great tools to help with conversions. I’ll list a few of my favourites:
  1. Cartpinion - A super easy to use app that helps boost conversions and reduce abandons by helping customers share their cart and get friend feedback
  2. Klaviyo - Definitely one of the leaders when it comes email marketing. If you’re not leveraging top of funnel tactics / email / sms - you can start here
  3. Hulk Product Reviews - Social proof is the way to go. If you’re able to import reviews or showcase product reviews, this will be a credibility builder.

Otherwise, check out more apps on the Shopify app store. You can type in the right keywords and get apps that suit your problem.

Good luck!

4

Hello Timymoshe,

As two other forum contributors commented before me, its very important to have a detailed view also on how your products performing in your store, which products are getting the page views, which are generating add to carts, transactions/conversions. If you have only the “big picture” (store level conversion rate based on sessions) is not enough to be able to identify and improve possible issues with you commercial/product offering.

This is where apps like Datma can become handy, because Shopify does not offer this kind of granularity in their reporting data. Take a look at: https://demo.datma.io/shopify/reporting/metrics/1416 (no login/registration required) - this is a product level report that includes, views, add to carts, conversions and of course there are a lot of other columns available. We combine data from our own web tracker with Shopify database in order to give the best possible insight into whats going on in your web store.

In case you would like to test it out on your own stores’ data, there is a generous 30 day free trial.

Best.

Peter [email removed] Datma

5

Great thread! Conversion rate improvements often come from small but meaningful tweaks across your customer’s journey. Here are some strategies that increased our conversions:

– Start by capturing intent: exit-intent and scroll-based popups with an incentive (e.g. 10% off or free shipping) help convert visitors who might leave without buying. Make sure the offer aligns with the product they are viewing.
– Build trust: Real-time social-proof notifications (showing recent purchases, low stock or popularity) reassure new visitors and encourage them to act.
– Encourage larger baskets: Free-shipping progress bars and threshold-based discounts push visitors to add another item to unlock an incentive. Tiered discounts (e.g. spend $50 get 15%, spend $100 get 25%) work well.
– Follow up: Gamified email capture (spin-to-win wheel, scratch cards) grows your list so you can nurture leads with targeted campaigns after they leave.

We implemented these using Revenue Boost, an app that offers templates for popups, upsells, free-shipping bars and social-proof notifications along with built-in A/B testing to find what converts best. We saw our conversion rate increase from under 1% to around 1.5% and our email list triple in size. It’s worth exploring if you’re looking for an all-in-one tool.

6

Hi Timy,
A 0.8% conversion rate is definitely something to optimize. Since you’re getting solid traffic, consider incentivizing larger baskets—this can boost both conversions and average order value.

One effective way is to create dynamic discounts based on quantity—like offering increasing savings as customers add more items. This is especially effective for stores with multiple pieces or bundles.

You might find the Adoric Bundles app helpful for setting this up easily. If you’d like, I can walk you through how it works—no pressure, just a quick idea.

7

Hey @Timymoshe

A 0.8% conversion rate is definitely low, especially after multiple redesigns. You need to diagnose where people are dropping off - check your analytics funnel to see if they’re bouncing immediately, browsing but not adding to cart, or abandoning at checkout.

High bounce rates usually mean your ads don’t match your landing page or your site loads too slowly. If people browse but don’t buy, your product pages need work - better images, benefit-focused descriptions, visible reviews, and competitive pricing all matter. Cart abandonment often comes from unexpected shipping costs or complicated checkout. Make costs clear upfront and simplify your checkout process.

Actually test your entire buying process on mobile yourself. Most traffic is mobile now, so if that experience is clunky, that’s probably your problem. Also check your traffic quality - getting clicks doesn’t mean they’re the right clicks. If your ads target too broadly, you’re attracting people who were never going to buy.

8

Hi Timy,

Getting 0.8% on cold traffic can be frustrating, especially after investing in professional redesigns. Since you’ve likely already optimized the “Pre-purchase” funnel (landing pages, checkout flow) with those agencies, maybe it’s time to look at the “Post-purchase” funnel.

There is a hidden opportunity that many stores miss: Tracking Traffic. Statistically, customers check their order status 3-4 times per order. If you are sending them to a generic carrier site (like USPS or DHL) to check their package, you are essentially “leaking” traffic that you paid for.

I recommend looking into tools like 17TRACK to set up a “Branded Tracking Page”. Here is how it helps with conversion:

  1. Keep Traffic On-Site: It keeps customers on your domain to check updates, not the carrier’s.

  2. Free Ad Impressions: Since these customers already trust you (they just bought!), you can place Product Recommendations or Upsell banners right on the tracking page.

  3. Drive Repeat Sales: Turning a “Where is my order?” visit into a “Oh, I need that accessory too” moment is one of the cheapest ways to increase your overall sales efficiency.

Sometimes the easiest way to improve conversion isn’t just finding new customers, but getting more value out of the ones you already have.

Best of luck optimizing!

9

Hi,

Hope this will help

0.8% conversion usually points to traffic quality or funnel mismatch not just design.Conversion usually improves when messaging, trust and intent alignment improve not when the site gets prettier.

Check following as well

  • Align ad messaging with landing pages and product pages to ensure a consistent and relevant user experience.

  • Improve the mobile and desktop experience across product pages and other key pages to enhance usability and conversions.

  • Verify payment methods thoroughly, ensuring they work correctly and checking for any coding errors or technical issues.