How can I automate a thank you email after product purchase?

Shopify Discussion

Topic summary

A user seeks to automate a custom thank you email triggered only when a specific product is purchased, rather than using Shopify’s standard order confirmation emails.

Recommended Solution:

  • Use Shopify’s built-in Marketing > Automations feature (requires Shopify Email app installation)
  • Create automation with trigger: “Order created”
  • Add condition checking if product name matches the specific item
  • Configure action to send custom marketing email

Key Technical Detail:
The correct conditional path for targeting a specific product is:
Order > lineItems > name

This was clarified through screenshots showing the automation workflow structure.

Ongoing Issue:
One user reports emails configured this way are not reaching customers (not even spam folders) after months of use. They’re uncertain whether to use the overarching product name or specific variant name in the condition—for example, whether “5/10 Orchid Kokedama workshop” (product) or “registration” (variant) is the correct lineItem name.

This delivery problem remains unresolved in the thread.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

Hey everyone,

I want to make an automation where a thank you email is automatically sent to someone after they purchase a specific product. How do I do that?

1 Like
2

Hi,

To do this task, access your admin panel, then navigate to Settings > Notifications > Customer Notifications > Order Processing. You can edit the email content from there.

Best regards,

3

Yeah, I understand that. But again I want a specific custom thank you email that only sends when a specific product is bought.

1 Like
4

You can set up this automation using Shopify’s built-in email marketing tool. Here are the steps you can follow:

  1. Go to your Shopify admin and click on “Marketing” in the left-hand menu, then select “Automations”.

  2. Click “Create an automation”

  3. Under “Trigger”, select “Order created” and then checks if name equal “your specific product name” then send email

The flow will look like this

AsadMahmood_0-1707259426922.png
AsadMahmood_0-1707259426922.png997Ă—816 45.4 KB

Make sure to install shopify email app

1 Like
5

What condition is it for the product name?

Zak_Thackery_0-1707335732196.png
Zak_Thackery_0-1707335732196.png971Ă—541 34.9 KB

6

1- Click on order and select the option “order created”

2- then chef if name equals “enter your specific product name”

3- then Do this “send marketing email”

and when you click on send marketing email it will ask you to edit email template

7

Right but for the name what name? There are many options when choosing a conditional step

1 Like
8

Hey Zak, I was looking for the same thing. For anyone who is still searching, this is where I finally found it:
Order > lineItems > name

specific product name.png
specific product name.png1282Ă—922 106 KB

9

Has this method worked for everyone? I have been using this method for months now only to find out the emails are not sending to customers. They are not even reaching their spam folders. I feel like I am missing something. For “product name” should I be inputting the specific Variant name? or the overarching product name?

For example;

I sell registrations for workshops, the product name would be something like “5/10 Orchid Kokedama workshop” but I have variants for “registration” and “Take home DIY kit”.

Is the line item name “5/10 Orchid Kokedama workshop”? or “registration”?