Hi guys
I need some advice I have a beauty brand www.serenityhue.com I been running on word press for three months then December 13 2020 switched to Shopify. I have had no sales till now can you give my any advice on how to improve my site?
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Hi, @Serenityhue .
Congratulations on starting your own beauty brand and designing your storefront. I understand the hard work and time it takes to navigating and maintaining an online store.
You mentioned that you need help with generating sales and advice on how to improve your website. Rest assured, I’ll share some resources and tips that can help with this.
Drop-down menus:
To make the shopping experience a seamless one for your customers, I recommend setting up your products into nesting menus under SHOP. This will allow your customers to easily find the products they’re looking for. For example BUNDLES, Brow Products and Face Baking Powder can be in a nested drop-down menu under SHOP. This can also help increase sales as customers can navigate to the collection of their choice and choose products. Feel free to check out this resource for more information on setting up drop-down menus.
Facebook Shop & Instagram Shopping:
A second suggestion is integrating Facebook and Instagram with your Shopify account. Shopify will sync your products to those sales channels allowing customers to view and shop from the app. You’ll also be able to view within your Shopify admin how much traffic is generating from each of these sales channels. This can help reach a wider audience, boost store traffic and brand visibility. I’ll share these two resources to help you get started:
Relocating email subscriber sign-up:
I noticed your email subscriber sign up is located just above the footer section of your storefront. I would recommend relocating the email subscriber sign-up to gain more subscribers and have customers easily locate this section when navigating to your store.
Product Reviews:
I also wanted to mention looking into integrating a product reviews option for customers. This can help encourage sales as customers may be more inclined to view and shop products that have product reviews visible. The app Product Reviews easily integrates with your store, it’s SEO friendly and you’re able to customize the layout of the app.
Removing Powered by Shopify:
Did you know that you can remove the powered by Shopify text from your storefront footer? This can help with brand visibility, and making your storefront footer look cleaner. This resource here on removing powered by Shopify can walk you through the steps on how to remove this text seamlessly.
Lastly, I’d like to share two resources that can help with starting a makeup brand and increasing website traffic. These resources include tips like finding your target market, building your brand, finding business tactics and using paid ads for your business. I’ll share them below for better visibility:
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@Serenityhue
Greeting of the Day.
Welcome to the Shopify community!
Congratulations on starting your own beauty and cosmetic store . I understand the hard work and time it takes to navigate and maintain an online store.
As I look-up your store as a user, I have found many issues in your Shopify store. It is not sales oriented. You cannot convert your visiting customers into buying customers with this ecommerce store user interface design. I have spotted some of the major issues in your store, plz have a look.
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There is no pop-up present in your store for any discount coupons or taking the lead of your customer.
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Not running any announcement bar to show your running offers and discounts on the products.
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Unnecessary CTA buttons on the hero image section that increase bounce rate and give bad user experience.
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Not showing any products on your home page like (featured products) and products shown through various categories.
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Your store is missing the customer feedback form
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You have not used any testimonial to gain your customer’s trust
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Not given an ad to cart option for products on the home page.
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Poor filter option.
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Stores lack proper products categorization.
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Navigation can be much better.
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Store contains very low quality images with extra large size.
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Not consistent with the product’s image background.
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Store do not have any testimonials on main landing or home page.
these above points are the very genuine. point which you have to work on it.
if you need any more help. then let me know . we are happy to help you.
thank you.
Have a good day!
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HI
Thank you so much this really helped!
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Thank you so much both I really appreciate this I’m gonna sort these changes out. i love it when people give me the hardcore truth.
cheers
shabina
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@Serenityhue
if you need any more help then let me know. we will always happy to help you.
Hi
Id love to get more help to get more conversions or actually get one 
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I think you should improve website navigation and include testimonials for your brand to be recognizable and trustworthy. Give your customers an opportunity to speak and encourage them to share their experience.
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Yes your right I have found an app called Instagram reels that I can interstate to my site to show video reels from my Instagram. Thank you for your feed back ??
Hi @Serenityhue ,
Are you still selling cosmetics and beauty products? I wanted to tell you about blanka private label Shopify app.
Have you heard of it? Blanka gives you the ability to have your own private brand and logo on your products and more!
Some information about blanka:
- No minimum order quantity
- Over 200 beauty and skincare products to choose from
- Based in North America and we ship worldwide!
- We offer dropshipping options
Reach out to hello@blankabrand.com if you have any questions or if you need any help!
-John & the Blanka Team