How can I fix the Parent/Child SKU issue in Google Analytics?

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Topic summary

Google Analytics is aggregating data at the variant (child SKU) level instead of the overall product (parent SKU), making it hard to assess top-performing products. The goal is to roll up key metrics—Product Page Views, Add to Cart (ATC), Initiate Checkout (IC), and Conversion—at the parent SKU level.

Key terms:

  • Parent/Child SKU: A product hierarchy where the parent represents the main product and children are variants (e.g., size, color).
  • ATC: Add to Cart.
  • IC: Initiate Checkout.

Most recent update: A follow-up asks whether a solution was found.

Outcome/Status:

  • No solution or implementation steps have been shared.
  • The issue remains unresolved and the discussion is open, with a request for guidance on configuring GA to report at the parent SKU level.
Summarized with AI on January 31. AI used: gpt-5.
1

Hi All,

Hoping someone maybe able to assist. Google Analytics is showing Products are variant level, rather than overall product level, which is making analysis on best performing products impossible. I understand this is because of a Parent/Child SKU issue. Is there anyway to solve for this so that Google Analytics shows Product Page Views, ATC, IC, Conversion at Parent SKU level?

Regards

Jack

1 Like
2

Hello, did you manage to find a solution?