I’m new to Shopify and looking to optimize my store for better conversions. What are some best practices or tips that have worked well for others? Here is my store
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HI there,
Your overall branding on your store is pretty good and I like your message about getting kids off there screens and interacting with the physical world.
The very first thing would be to ensure the quality of traffic visiting your store is of good quality. If you are getting anything under 50 visitors a day it’ll be hard to identify where customers are dropping off. How many visitors are you getting in a day?
Also, I think your descriptions could use some work. I launched Crowly some weeks ago to help merchants like you automate conversion rate optimization.
In basic terms it auto-generates descriptions and/or pricing and continuously tests the best performer against new ones. or if you prefer a more hands-on approach, you can handpick descriptions and pricing to test (generic A/B testing).
The app has a free plan + I’d really love some feedback as well 
If you like it, i’d be happy to send you an app credit so you can test out the Plus plan.
All the best,
Ethan
App Link: https://apps.shopify.com/crowly
Hello,
A main driver for better conversions I would say is in the product-target (customers) fit for your catalog, meaning selection, pricing and promotion. A lot of people I see focusing on the “presentation” only, searching for better UI/UX to boost conversions. While that is also important, since your are using Shopify, the catalog and the checkout processes are pretty much standardised and optimised (of course there are also custom elements and themes, but still)
Your data is your “secret sauce”, a good understanding of your product offering and how your potential customers (visitors) are interacting with it can be most valuable for your business. Data points like: which products are generating views and add to carts, which products have low (or high) conversion or abandonment rates. All this visibility helps you to be able to take actions in improving the product offer, the pricing or other factors that in the end would result in an improved overall conversion rate and more sales.
Look at a demo (no signup needed) to have a better impression about what kind of measurements I have in mind: https://demo.datma.io/shopify/reporting/metrics/1416 - this a direct link to a reports with all products with conversions, add to carts, abandonment rates. You can click around to see what else is there.
Best,
Peter @ Datma