The original poster successfully resolved their Google Ads conversion tracking issue by importing conversions from GA4 into Google Ads. The standard Shopify Google Channel app automatically handles conversion tracking without requiring manual tag installation.
Key Implementation Points:
The Google Channel app auto-generates conversion tracking code when connected to Google Ads
Users should verify proper installation using Google Tag Assistant
Conversions set up in GA4 need to be manually imported into Google Ads
Conversion Tracking Options:
Google Shopping App Purchase: Tracks every ad click leading to conversion (recommended by most respondents)
GA4 Import: Only tracks last non-direct click
Custom Code: Allows merchants to control what data is sent to Google Ads
Common Questions Addressed:
Both tracking methods can run simultaneously, with one set as secondary
The app handles conversion value tracking without additional adjustments
Manual Google Tag setup is unnecessary when using the Google & YouTube app
Connection issues may require disconnecting/reconnecting the app or contacting support
The discussion remains active with users seeking clarification on tag setup options and troubleshooting connection problems.
Summarized with AI on October 24.
AI used: claude-sonnet-4-5-20250929.
I am using the standard Google Channel app from Shopify (https://apps.shopify.com/google) to connect with Google (GA4, Merchant Center, Google Ads). All looks good from the App, but I have an issue with setting up the Conversions in Google Ads.
Is there something additional I should do to track conversions in Google Ads besides activating the app above and connecting everything? I read about adding tags to the website, but I wonder if this causes duplications because from App standpoint it looks like Google Ads is connected.
So my question is about understanding the full implementation of Google Ads conversion tracking (using the standard Google Channel app)
I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.
If you have already installed the standard Google Channel app from Shopify and connected it to your Google Ads account, you should be able to track conversions without any additional setup.
However, there are a few things you can do to ensure that your conversion tracking is set up correctly and working as expected.
Verify that the conversion tracking code is properly installed on your website
The Google Channel app will automatically generate the conversion tracking code for you, but it is important to make sure that it is correctly installed on your website. You can use the Google Tag Assistant or Google Analytics Debugger tools to verify that the tracking code is firing correctly.
Check that your conversion actions are set up correctly
In Google Ads, make sure that you have set up conversion actions that match the actions customers take on your website (e.g. completing a purchase, signing up for a newsletter, etc). You should also ensure that your conversion tracking settings are configured correctly (e.g. attribution windows, conversion values, etc).
Test your conversion tracking
Once you have set up your conversion tracking, it’s a good idea to test it to ensure that it is working properly. You can do this by placing a test order on your website and verifying that the conversion is tracked in Google Ads.
If you have followed these steps and are still experiencing issues with conversion tracking, you may want to reach out to Shopify or Google Ads support for assistance.
When using the Google Channel app it should be automatically added. You can verify by going to Google Ads > top right corner > tools and settings > conversions
Hi Emmanuel, I have the same question, when setting up conversion in Google Ads, I notice there are two purchase events. One is Google Shopping App Purchase - which seems to be one automatically generated by Shopify if I’m correct? And another one is Purchase in which I generated by myself by adding new conversion action > import > Google analytics 4 > web.
But which one should I use though? To avoid duplication, and be more accurate…
Google Shopping App Purchase will track every ad click that led to a conversion.
While Google Analytics will only track the last non direct click on an ad as a converion.
Both work very differently and I recommend you search online more detailed articles about the difference so that you can make a decision based on what you want to achieve/usee.
For the majority of my clients, I use Google Ads conversion, not Google Analytics.
When you say you use Google Ads conversion, does it mean another conversation tracking source other than the built-in Google Shopping App Purchase and GA4?
Hi Emmanuel, sorry I have another question, apart from the automated tracking action (Google Shopping App Purchase) installed on Google Ads, I noticed that you made a tutorial about applying a custom code to the Shopify checkout which is another option? what’s the benefits of doing this option? and if I just want to check purchase events, would Google Shopping App Purchase be enough?
what would you say is currently the best way to implement Google Ads Tracking (app/code) and GA4 Tracking (app/GTM) if you want to track transaction values in both accounts?
If you want to track both at the same time, and assuming you will set one of them as a secondary.
Then if you are using the Google Channel app, you can enable it all within that app. If you are not, you can still install the app, and only enable GA4.
so i did create the connection via Google and Youtube, but these are no conversions added at my Google Ads acc. I know that i can set it up manually, but i think that a proper connection would work better.
And btw, Merchant looks like properly connected, so the products are being check now in merchant acc.
Maybe im missing smth? Should i check some fields or anything so shopify will create the google ads conversions?
If you want to use the Google Shopping & Youtube app, then I recommend disconnecting and connecting, if it still does not work, contact Shopify support, but I guess they will send you to Google support, and visa versa. They are currently not great with app support.
