How to add hidden search terms to product page?

Topic summary

A user needed to add hidden search terms to product pages so certain items would appear in store search results without displaying those terms to customers. They were using the Minimal theme.

Solution provided:

  • Use Shopify’s Search & Discovery app to add “synonyms”
  • This allows mapping related terms (e.g., searching “chair” can also return “seat” results)
  • Can add synonyms or boosts for any search terms

Outcome:

  • The original poster confirmed the solution worked perfectly after some experimentation
  • Issue resolved
Summarized with AI on November 21. AI used: claude-sonnet-4-5-20250929.

I’m trying to add words to our product pages to get certain products to come up when searching in our store but I do not want these words visible to the customer.

I’m using Minimal Theme.

Is this possible?

Website: www.viamed.online

Using the shopify search & discovery app you can add “synonyms” such that a search for “chair” could also turn up results for “seat” or something to that effect, you can add synonyms or boosts for any search terms.

That worked perfectly after a bit of playing about guessing how it worked. Thank you so much.