How to effectively structure and present product bundles and volume discounts?

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1

Hi All, hoping for some assistance from the community on the best way to structure and present our bundle offerings / volume discounts.

We have a main feature product showcased in our paid ads, and the traffic from these ads is directed to its product page. From here we have some upsell and add on products that we want to incentivize people to purchase. We currently have volume based discounts when 3 or more products are purchased. To summaries we currently have the following products / discounts:

Feature Product - $29.99 (two colours)

Product Add On 1 - $26.99 (two colours)

Product Add on 2 - $39.99 (two colours)

Volume Discounts

Buy 3 – 20% discount

Buy 4 – 20% discount and qualify for free shipping (Order value > $75)

Buy 5 – 25% discount and qualify for free shipping above (Order value > $75)

We are trying to figure out the best offerings for the following bundles:

  1. 1 x feature product, add on 1, add on 2 (Set of 3 x products in one colour) - $96.97 Full price
  2. 2 x feature product, 2 x add on 1 (Set of each colour, 4 x products) - $113.96 Full price
  3. 2 x feature product, 2 x add on 2 (set of each colour, 4 x products) - $139.96 Full price
  4. 2 x feature product, add on 1, add on 2 (Set of 3 x products in both colours, 6 total - $193.94

Our aim is to increase our average order value and we are looking to please get recommendations on how to best structure the discounts. We have strong gross margin on the product, so we can afford a generous discount, however we also don’t want to give up margin unnecessarily or devalue our brand. Further we are looking at suggestions on how best to show or link these offerings from the product page. We have a separate bundles page, however as our traffic is landing on our feature product page, we don’t want them to miss seeing these offers. The struggle we have with including “add on’s” is allowing people to choose their preferred colour selections. We have been using the Assortion bundle app, but struggling to work out the cleanest, highest converting application.

Any assistance would be much appreciated!

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2

Hi @AlexFBCK this is a bit dense for casual forum replies. So i’m mainly breaking down baked in meta issues.

Generally once there’s this many possible moving parts it’s either aggressively simplify, continue burning the time on exploring possible solution/apps, or invest in bespoke solutions.

Buried the lede kinda:

Our aim is to increase our average order value> > struggling to work out the cleanest, highest converting application.

AOV generally require customer insights ,data backed, not just a list of product&pricing combos.

You’d have to build custom for your specifics to attempt to try and meet that expectation.

The only other thing is to do the heavy lifting of test and shortlisting the relevant apps as there is no such thing as “best” for every business; when there’s not already a shortlist it’s a noisy marketing term not a clear business fact.

the best way to structure and present our bundle offerings / volume discounts.> > …> > however we also don’t want to give up margin unnecessarily or devalue our brand.

Don’t say discount(s) then; Say ,think, and message: quantity breaks or tier pricing or volume pricing, etc;

  • Don’t use shopify-discounts as that will just show up as “discount” throughout all the shopify touchpoints. Major hassle to control that messaging.
  • Some apps may use the draft orders api[1] to create custom line item prices avoiding any “discount” messaging; but may also have other tradeoffs like missing info in reports
  • Make singular products with the proper price that represent the bundles.This can also open multichannel without relying on online-sales channel apps to generate a “bundle”.
  • Use an app to sync the order inventory change to the components[2] stock.
  • Use a dynamic pricing app, on the bundle(s), to dial in the nebulous “best” .
  • Then probably use upsell app that can trigger based on what’s in the cart to show the proper bundles.
  • Or customize theme to swap in out bundles for sets of products as upsells in the cart, etc.

An advanced & expensive alternative is being on Shopify-Plus and trying to utilize the B2B & wholesale features for volume pricing .

Feature Product - $29.99 (two colours)> > …> > …> > We are trying to figure out the best offerings for the following bundles:> > 1. …

That’s a lot of unfamiliar products and pricing and math for others to spreadsheet through with zero customer behavior data, etc etc.

Simplify the ask for forum contributors, or find a conversion expert.

feature product showcased in our paid ads, and the traffic from these ads is directed to its product page.> > …We have a separate bundles page, however as our traffic is landing on our feature product page, we don’t want them to miss seeing these offers.

Ab-testing, if there is enough traffic and budget , for a landing/marketing page.

Further we are looking at suggestions on how best to show or link these offerings from the product page. The struggle we have with including “add on’s” is allowing people to choose their preferred colour selections.

Use line item properties in a theme customization, or a personalization app.

Like how a jewelry store would ask for monogram text.

This depends on the capability of fulfillment though and may need the orders to be edited to convert the line-item-properties to actual line-item-variants.

https://community.shopify.com/topic/616503

Good Hunting.

  1. https://tasks.mechanic.dev/create-a-draft-order-from-the-cart

  2. shopify functions has beta for cart transformations so watch out for future possibilities in cleaner bundling.

3

Effectively structuring product bundles and volume discounts really comes down to clarity, relevance, and placement.

From what we’ve seen working with merchants, the first step is to keep bundles simple and logical. Products that are frequently bought together (like accessories, refills, or add-ons) perform best when bundled. Using Frequently Bought Together or Fixed Bundles helps customers instantly understand the value without overthinking.

For volume discounts, the key is to clearly show savings. Instead of just saying “Buy more, save more,” display tiered pricing like:

  • Buy 1 – Regular price
  • Buy 2 – Save 10%
  • Buy 3 – Save 20%

This creates a strong psychological nudge and encourages customers to add more items. With Wizio, you can easily set up quantity breaks, volume pricing, and bulk discounts that update dynamically on the product and cart pages, so customers see the benefit immediately.

Another important part is where you show the offer. Bundles work best when displayed:

  • On the product page (to influence decision early)
  • Inside the cart drawer (to increase AOV before checkout)
  • With free gifts or BOGO offers to reduce hesitation

Adding incentives like free gifts, shipping protection, or BOGO deals inside bundles can significantly increase conversions. These offers feel like bonuses rather than discounts, which helps protect margins.

Lastly, test and optimize. Start with 2–3 bundle types, check analytics, and refine based on what customers actually buy. Tools like Wizio make this easier by allowing unlimited bundles, flexible pricing, discount stacking, and analytics all without disrupting the store’s theme or checkout flow.

In short:
:check_mark: Bundle relevant products
:check_mark: Make savings obvious
:check_mark: Place offers strategically
:check_mark: Use volume discounts + free gifts wisely

When done right, bundles and volume discounts don’t just increase AOV — they improve the overall shopping experience.

4

Hi,

To make sure customers don’t miss any of your promotion offers, you can create an “Offer Page” using the BOGOS App.

After setting up all your promotions in BOGOS — such as volume discounts, fixed bundles, or mix & match bundles — you can display all of these deals together on a single Offer Page:

BOGOS → Booster → Offer Page

Once the Offer Page is created, you can add or link it directly on your main feature product page. This creates a smooth flow:
Ads → Feature Product Page → Offer Page, helping customers easily discover your bundles and discounts.

5

Effective product bundles and volume pricing should be simple, data-driven, and clearly presented. Start with 2–3 logical bundles, frame savings as tiered pricing, allow easy variant selection, and test layouts on product and cart pages to maximize AOV without hurting brand value.