How to increase my sale and traffic to my new store

Shopify Discussion
1

Hi Everyone，

This is my new store established on August. I am so excited that I can sell the products by my self

https://www.woohoohome.com/

But no I have no idea how to increase the traffic. Need your professional advice

2

Hi @woohoohome ,

I have checked your site with page insight tool, your website score is low

oscprofessional_0-1630491299784.png
oscprofessional_0-1630491299784.png1550×568 62.8 KB

your site score can be more better.

You need to work on your website performance’s speed. Low mobile page speed may kill your traffic and affect your conversion.

In order to Improve website speed we need to:

  • Remove unnecessary code on a high priority basis.
  • Compressed images or Defer off-screen images.
  • Web Pages need to be Minified.
  • Reduce JavaScript execution time
  • Minimize main-thread work
  • Beware of excessive liquid loops
  • Decrease thumbnail image size
  • Weigh the benefits of installing another app

Improve these points

On-Page SEO
Links
Usability
Performance
Social

By fixing these issues, your website speed score can definitely improve. For more details please check
https://www.oscprofessionals.com/shopify-performance-optimization/

https://www.oscprofessionals.com/search-engine-optimization/

Thank you!

3

Hi, @woohoohome ,

Hyde here from Shopify. Congratulations on launching your store! It is a very exciting experience starting your own business, so I’m glad you’ve taken this first step.

To increase traffic you need to have a strategy that includes content marketing. In other words, to attract visitors to your site you need to put content out into the world through whatever your preferred medium is to draw people to your store.

Social Media is the best and most popular route for obvious reasons, but the question you need to ask yourself is: what content am I going to use to communicate with my potential customers on social media?

The best way of answering that question is in actually knowing your target customer. What magazines do they read? What social media do they hang out on? Who influences their decisions? Are they high or low tech? Are they mostly male or female or neither? Here’s a great guide to creating customer personas so that you can create the right content to target the right people.

With that in mind you can decide on the content you’re going to create and what shape it takes. Some topics you could cover:

  • guides to using your products
  • products that work well together
  • your journey in starting this business
  • commentary on a major topic within your niche
  • interview with an influencer within your niche

Will you use a blog? I noticed you’ve got the first post up on your store already which is fantastic! There’s a great guide to building a blog for your business that I’d recommend you look at. Also, have you considered TikTok? Marketing is proving really effective on the TikTok platform, probably because it is still on the ascent as a new tool that everyone is joining! So you may find this guide useful!

You can use your content to help build your social media perhaps by using

  • quotes from interviews on Twitter.
  • graphics with product combos from your product guides on Pinterest.
  • video interviews on Instagram or YouTube or TikTok.
  • having your interviewee share the interview on their social profiles

Wherever possible, don’t forget to include Calls to Action that direct your potential customer to either visit your website or make a purchase. We have a superb blog post with examples right here.

I hope this helps for now, but do please let me know if you have any other questions! -Hyde