I launched my website (https://candlemystery.com/) in 2023 and have tried different strategies — including running ads, testing keywords, and publishing content — but I haven’t seen the kind of results I was hoping for. I’m feeling a bit stuck and unsure how to market it effectively or attract the right audience. I’d really appreciate your advice on what to focus on next, especially when it comes to building visibility and converting visitors.
Topic summary
A website owner launched an e-commerce candle store in 2023 but struggles with visibility and conversions despite trying ads, keyword optimization, and content publishing.
Key recommendations from the community:
- Narrow targeting: Focus ads on highly specific audience segments rather than broad demographics to improve conversion rates
- Buyer-intent content: Shift from generic keywords to content addressing purchase motivations (gift guides, self-care themes)
- Customer clarity: Define a precise persona (eco-conscious buyers, gift-seekers, mindful living enthusiasts) before expanding marketing efforts
- Email list building: Start collecting emails for seasonal updates and repeat engagement
- Social proof: Add customer reviews and user-generated photos to build trust
- Technical improvements: Enhance site design for better visual appeal and implement internal linking between blog posts to boost SEO visibility
Current status: The discussion remains open with the site owner acknowledging feedback and committing to implement suggestions. The consensus points to refining audience targeting and messaging rather than making major structural changes.
I had a look at your store it’s really well put together, so you’ve already cleared one of the hardest steps. What usually makes the next difference isn’t bigger changes, but small shifts in how you attract and guide the right audience. A few ideas you could try!
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Narrow ad targeting to smaller, very specific groups so clicks are more likely to convert.
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Focus content on buyer intent topics (like gift ideas or self-care with candles) instead of broad keywords.
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Start building an email list even a simple seasonal update helps bring people back.
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Add more social proof, since reviews and customer photos build trust quickly with new visitors.
Many store owners run into this “traffic but low conversion” stage, so you’re not alone. Tweaking how you connect with your audience usually turns the corner
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Stop the Scatter. Focus Your Fire
You’ve tried ads, keywords, and content—but why isn’t anything sticking? It’s because these need direction, not diffusion.
Get laser-focused on your customer. Who’s vibing with your candles? Chill homebodies? Gift-seekers? Eco-conscious souls? Dial into one persona before casting a wide net.
Niche your message. Maybe “soy candles for mindful journaling” or “ink-and-wax gift bundles”? Give people something to feel when they see your product.
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Thanks it means a lot i work on it
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Before running ads on multiple platforms, you need to think up who is the target customer and what they may feel interested, so that you can get more conversions or sales. If not, you will get nothing in the end.
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Through a quick overview on your site, I felt that it doesn’t has attractive, welcoming design. Secondly, blogs are lacking internal linking. Linking them with each other will help you boost visibility in search engines, but also expose all your blogs to users. Hope it helps.
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Hey there, I totally get how you feel! I went through the same phase when my store first launched. You can do all the “right” things and still not see traction for a while.
What helped me was narrowing down who I was actually selling to instead of trying to reach everyone. Once I got clear on my target customer, my ads, copy, and even product photos started to make more sense. You might also want to focus on organic traffic, writing a few blog posts that answer real customer questions about candles, scents, or home mood-setting can help build trust and long-term visibility.
Also, check if your site loads fast and if your product pages have clear CTAs and reviews - small tweaks there often make a big difference in conversions.
If you want to share which channels have brought the most traffic so far, I can give you more specific suggestions. Sometimes one good channel beats trying to be everywhere.
Your website looks a bit spammy. Have you shifted to creating content and selling ads on your website?
If not, focus on one type of ICP and offer one product to them.