A B2B Shopify store owner needs to remove product pricing from Google search results while keeping products discoverable. Prices should only be visible to logged-in customers, but Google crawls and displays them in search snippets for some products.
Proposed Solution:
Remove price information from structured data markup (schema) in theme code
Navigate to: Online Store → Theme → Edit code
Search for files containing “product” and locate schema sections
Delete price-related lines from the “@type”: “Product” schema
Save changes and wait for Google to re-crawl
Current Status:
Multiple users report implementation difficulties
Some users cannot locate the correct schema sections in their themes (particularly older themes like Brooklyn)
At least one user removed code but hasn’t seen results yet
Screenshots provided in the original solution have expired, causing confusion
Several users request site-specific assistance, as the generic instructions don’t match their theme structure
The discussion remains active with unresolved cases requiring individualized troubleshooting.
Summarized with AI on October 28.
AI used: claude-sonnet-4-5-20250929.
We have a B2B page, where you need to have an activated account and be logged in to see the prices of products. All goes well. But now, with some products, google has it’s own way and displays the price in the google search results as a snipit (we are not a google seller, but it just crawls and finds it somehow). The strange thing is, some products don’t show up with pricing. All products are generally the same, so no difference there. Probably only difference in searching for a specific, popular product. We need it removed, our customers are, understandably, not happy about this.
I have heard of a way to remove the entire page from google by noindex in the head, but I only need the price to be removed, not the product itself. I want to be found by product.
Google reads your price information and other information regarding your product by using Structured Data Markups, which are already part of all Shopify themes. Essentially every product page has this information . See Screenshot.
To remove price from structured data, you will need to edit your theme code. In order to do that.
1.Go to Online Store sales channel
2.Select the theme that you want to edit and click on 3 dots next to the Customize button.
3.In your theme code editor, search for “product”, this will list most code files that are being used for the product page.
4.Check all files for a keyword called “Schema”. The file name is different in different themes.
Thank you for this, I just removed from main-product.liquid page the 2 lines in screenshot that are highlighted with the price (using Dawn theme). Is the next step to wait for google bots to crawl site again?
